Kyoto City and Kyoto City Tourism Association (DMO KYOTO) have compiled this Code of Conduct with the aim of creating sustainable tourism in Kyoto together with all people involved in tourism in Kyoto, while respecting each other. These are standards of conduct to be valued by tourism businesses and their employees, tourists, and residents living in Kyoto. Kyoto tourism moral promotion declaration company Company committed to Sustainable Tourism in Kyoto Tourism business operators, workers, tourists, citizens respect each other, In order to further promote “sustainable tourism” for Kyoto to continue to be Kyoto, We will support tourism business operators who are trying to promote initiatives in line with Kyoto tourism morals. Application period August 26, 2020 (Friday) to February 28, 2023 (Tuesday) Apply Let's create Kyoto tourism that connects to the future together! The "Kyoto Tourism Moral Promotion Declaration" is a declaration of what companies and organizations in Kyoto City that are trying to create sustainable tourism are already working on and what they will be working on in the future. By doing so, we will give full support to businesses in the city, etc., foster sympathy with tourists and citizens, and make it easier for businesses to promote sustainable initiatives. attempt ACTION We will support tourism business operators who are trying to promote initiatives that match Kyoto tourism morals. We support your efforts through briefing sessions and self-check sheets. Kyoto Kanko Moral has a sheet that allows you to self-check the current status of your company's sustainable efforts. We will also hold briefing sessions in cooperation with industry groups, etc., and support your challenges for the future. You can use PR tools to appeal your efforts. An official sticker will be provided to all business operators who have completed declaration registration. You can also download a design template that can be combined with your company's logo and appealed in stores or on social media. We will inform the companies that have applied for it at a later date. You can post your efforts on your website, etc., and widely publicize them both inside and outside the company. Businesses who have completed declaration registration will be posted on the official website. At the same time, we will disseminate information widely in tabloid magazines and other public relations materials, fostering sympathy not only among tourists but also among colleagues who work with us and residents of the area. declare DECLARE We are looking for business operators who will act so that Kyoto will continue to be Kyoto. 宣言する STEP 1 Application Requirements Check the registration requirements etc. STEP 2 Download and fill out the application form STEP 3 Send the application form and image to the address on the right STEP 4 The secretariat confirms and examines the content of the application STEP 5 Issuing stickers and announcing the details of the efforts on the Kyoto Tourism Moral Site, etc. Application method (1) Download and fill out the "Application/Checklist" (Excel format). ② Please send to the following email address. *Please be sure to send the data in Excel format. * Please add "[application date_business name]" to the beginning of the data name. destination moral@kyokanko.or.jp styles Application Requirements Application/Checklist Example of entry_For those who wish to apply only for Moral Declaration business application Entry example_Those who wish to apply for the Moral Declaration Business and Excellent Business Award Entry example_Those who wish to apply for an excellent business recognition award (only for businesses that have already made a moral declaration) Attachment_Specific examples of initiatives 様式類 Apply to Reception desk Kyoto City Tourism Association E-mail 　　 moral@kyokanko.or.jp Cooperation Kyoto City, public interest Kyoto City Tourism Association This project is a project of the Ministry of Land, Infrastructure, Transport and Tourism's Kinki District Transport Bureau's "visualization project for efforts that contribute to sustainable tourism." carry out. 様式類 Declaration businesses MAP We will “visualize” businesses that promote initiatives that contribute to sustainable tourism. MAP Kyoto tourism moral promotion declaration company all of you Introducing Member of Sustainable Tourism in Kyoto Promotion declaration companies Frequently Asked Questions FAQ Q.1 Is the target only tourism-related businesses? A. Not only city tourism-related businesses, but also businesses that provide services and promote initiatives that contribute to promoting Kyoto tourism morals within the city, NPOs, etc. are eligible. Q.2 What are the benefits of declaring it? A. As an entity that actively works on Kyoto tourism morals, we can not only publish the names of business operators and their efforts on the Kyoto City website, but also display stickers at facilities, stores, etc. to promote them to tourists. Related information INFORMATION Enjoy your trip to Kyoto with advance reservations June 16, 2020 Due to the spread of COVID-19, you have refrained from going out for an extended period of time. We would like to introduce some plans that will enable you to experience Kyoto's history and culture safely while continuing to take care of your health and safety. Learn more Kyoto Tourism Comfort Map: Helpful for Avoiding the 3 Cs December 20, 2020 To help you enjoy a safe, secure and comfortable trip to Kyoto while avoiding crowded times and places, we are providing information that will help you avoid crowds when sightseeing (such as predicted tourist comfort levels and real-time information from live camera footage). Learn more Kyoto Tourism Ethics Workshop September 2, September 9, September 28, November 4, 2021 We invited volunteers from the industry and students from Kyoto University's Tourism MBA to hold a total of four workshops with the aim of generating ideas for public awareness tools that would serve as a stepping stone to putting Kyoto's tourism ethics into practice. Learn more Call for applications for the "Kyoto Sustainable Tourism Awards" December 21, 2022 In order to address tourism issues and further promote sustainable tourism, we are looking for businesses to apply for the "Excellent Businesses Promoting Sustainable Tourism in Kyoto Awards" with the aim of spreading Kyoto Tourism Ethics and encouraging tourism-related businesses to further implement initiatives in line with Kyoto Tourism Ethics. Learn more

"Kyoto Tourism Morals Promotion Declaration" Download collection Company committed to Sustainable Tourism LOGO & Banner DATA This is the logo and banner data of the "Kyoto Tourism Morals Promotion Declaration". Please download it and use it. Please use it by combining it with your company logo mark and describing it on SNS, printed materials, etc. "Kyoto Tourism Morality Promotion Declaration" Official Logo Download (EPS) Download (PNG) Download (PDF) "Kyoto Tourism Morals Promotion Declaration" official banner logo only Download (PNG) Official banner_logo alone "Kyoto Tourism Moral Promotion Declaration" official banner Business space available (horizontal) Download (PNG) Official banner_with space_horizontal "Kyoto Tourism Moral Promotion Declaration" official banner Business space available (vertical composition) Download (PNG) Official banner_with space_vertical

京都市及び公益社団法人京都市観光協会（DMO KYOTO）では、持続可能な観光をこれまで以上に進めていくために、「京都観光行動基準（京都観光モラル）～京都が京都であり続けるために、観光事業者・従事者等、観光客、市民の皆様とともに大切にしていきたいこと～」を策定いたしました。今後、京都観光に関わる全ての皆様が、お互いを尊重しながら、持続可能な京都観光を、ともに創りあげていくことを目指しております。 HOME latest news Philosophy visitor Tourism and tourism enterprise staff Collection of excellent business records Achievement Downloaded material CODE of BEHAVIOR FOR TOURISTS CODE of BEHAVIOR FOR TOURISTS ～To maximize your appreciation and enjoyment of Kyoto～ We have laid down values and guidelines to be cherished and implemented by all people involved in tourism in Kyoto. Together with the tourism industry and its workers, and the residents, let us realize sustainable tourism in this city. Please keep this code of conduct in mind and enjoy Kyoto and its culture to the fullest. For Tourists To contribute to the development of local cultural traditions and shrines, promote the harmonious coexistence of residents' lives and tourism activities Respect local people's lives, promote Kyoto's historical and cultural traditions, promote tribute to one's own strength, adhere to civic life order and respect, respect local customs, and promote tourism activities. more news Preserving and Preserving the Natural Environment Japanese Cultural Landscape Environment, Meili Small Town In order to protect Kyoto's beautiful natural and cultural landscapes and to protect the global environment, the natural environment and human cultural landscapes in the preservation area are simultaneously promoted and jointly promoted for beneficial environmental protection tourism activities. more news mutual understanding and exchange Visitors to Kyoto can understand and understand different regional environments, recognize and understand each other's culture, obtain valuable travel experiences, actively interact with Kyoto locals and participate in local community activities, and jointly promote the charm of Kyoto's city. more news Real-life immediate response to disasters Japanese epidemics and other dangerous tourism For safety and security, excessive danger, caution at times, disasters, epidemics, accidents, etc., and actions appropriate for collection. more news Contributing to the local culture and community while promoting harmony between residential life and tourism Learn about and experience Kyoto's history and culture Visit shrines and temples quietly and with respect Check the warning signs prohibiting photography 地域を思いやる Preserving the natural environment and scenic landscape Carry your own bag & drink bottle Do not litter Do not leave leftover food 環境・美しい街を守る Mutual understanding and cultural exchange Ask the staff at your place of accommodation for recommendations on places to visit Interact with locals and learn about local history Actively participate in local festivals and events 人とふれあう Establishing resilient tourism against crises such as disasters and infectious diseases Check evacuation routes and shelters at your place of accommodation Plan to have fun while avoiding closed spaces, crowded places and close-contact settings Case studies of good practices by business operators “もしも”に備える Collection of good practices for business operators The following is a partial list of tourism businesses that have implemented measures that meet the Kyoto Tourism Code of Conduct (Kyoto Tourism Etiquette). collection of good cases Learn about Kyoto Tourism Etiquette Deepen your understanding with videos of Kyoto Tourism Etiquette. MOVIE 01 MOVIE 01 MOVIE 01 Give shape to your feelings for Kyoto Hometown tax

Kyoto City and Kyoto City Tourism Association (DMO KYOTO) have compiled this Code of Conduct with the aim of creating sustainable tourism in Kyoto together with all people involved in tourism in Kyoto, while respecting each other. These are standards of conduct to be valued by tourism businesses and their employees, tourists, and residents living in Kyoto. Member of Sustainable Tourism in Kyoto List of the Companies recognized as Excellent Businesses in 2021 With a vision to contribute to society 100 years from now Ogawa Coffee – Sakaimachi Nishiki Shop A café that serves only ethical coffee certified with JAS Organic and International Fair Trade certifications. Under the concept of being “a café that will continue for the next 100 years,” it balances environmental responsibility with authentic flavor, striving to realize a sustainable society through coffee. Official website #Harmony between citizen life and tourism Creating places where tourists, local residents, and businesses connect SIGHTS KYOTO A tourist information bar, where local residents provide tourism information, is attached to a coworking space. It carries on Kyoto’s traditional catering culture and collaborates with nearby restaurants. By encouraging interaction between visitors and local residents, it creates a place where people can rediscover Kyoto’s charm and respect one another. Official website #Harmony between citizen life and tourism Toward tourism that respects tradition rather than consuming it Kyoto Shunju Co., Ltd. Produces cultural experiences with strong tourism ethics, such as special visits to normally closed temples and programs utilizing Kyoto’s cultural assets and customs. In addition to the features of the facilities and cultural heritage, the company shows deep respect and consideration for the values and customs of those who sustain these traditions, offering tailor-made experiences. Official website #Quality service Product development aimed at eliminating food loss Shogoin Yatsuhashi Sohonten Co., Ltd. This long-established Kyoto souvenir company participates in developing a Kyoto-style stollen made using food that would otherwise be wasted, such as by-products and off-spec ingredients. The company provides leftover pieces produced during manufacturing. By exploring systems that minimize waste, the initiative benefits both the economy and the environment. Official website #Environment /landscape conservation Creating content from the perspective of local residents Sankei Design Co., Ltd. A printing company launched the web media platform “Kyoto Love. Kyoto”, which connects Kyoto with people. Leveraging the relationships built through its business, the platform shares insights from local residents—often little known even among Kyoto locals themselves—and has also published books based on this content. It is an initiative that proposes new ways to enjoy Kyoto. Official website #Harmony between citizen life and tourism Proposing a new philosophy of tourism based on mutual respect Touristship Association Promotes the concept of “Touristship”, a tourism version of sportsmanship. The idea is to create tourism where travelers, local residents, and businesses can all feel comfortable and respected. Activities include inquiry-based learning programs for school excursion students and booth exhibitions at tourist destinations. Official website #Harmony between citizen life and tourism Proposing new ways to engage with ceramics TOKINOHA Ceramic Studio An innovative ceramics studio located in the Kiyomizu-yaki pottery district. It offers experiences that engage all five senses, such as a food stand where visitors can appreciate tableware together with cuisine, and a membership system that allows customers to order pieces in their preferred colors and shapes. The studio also collaborates with other businesses, such as providing kintsugi-repaired tea utensils for use in hotel guest rooms. Official website #Quality service Working with the next generation to address challenges in agriculture Utsumi Farm Taking advantage of its location within the city, the farm organizes tourism programs that bring producers and consumers closer together. During off-seasons, it hosts strawberry-picking events where people of all generations can experience agriculture. The farm also actively collaborates with university students on product development initiatives aimed at reducing food loss, helping connect younger generations with agriculture. Official website #Harmony between citizen life and tourism Declaring the goals to be achieved first MK Co., Ltd. The company has declared that it will convert all of its taxis to EVs (electric vehicles) by 2030. Aiming to achieve virtually zero CO₂ emissions, MK announced that the EV ratio—4% at the time of the declaration—will reach 30% by 2025. The company also plans to launch an EV school excursion program in 2023 that allows students to learn about the SDGs. Official website #Environment /landscape conservation Local businesses collaborate to create a town that encourages visitors to explore Sasaki Shuzo Co., Ltd. The only sake brewery located in central Kyoto has created the “Kyoto Rakuchu Sake Brewery Tourism” program. Based on guided tours of its normally closed brewery, the program is co-created with local businesses and offers experiences that are difficult to access for individual travelers, such as observing early morning brewing operations. Official website #Quality service Creating news by involving business partners Leaf Publications Co., Ltd. A media company specializing in regional information launched the Ethical Food Loss Alliance together with about 40 organizations, including restaurants and hotels. The alliance conducts various initiatives—from research to practical actions—to reduce food loss. The company also publishes a free paper that encourages people to think about the SDGs. Official website #Environment /landscape conservation Developing businesses by making use of local residents’ skills WACK JAPAN Co., Ltd. The company collaborates with local women skilled in areas such as foreign languages and the tea ceremony to offer more than 100 types of cultural experience tours, creating employment for about 150 people each year. It also runs educational travel programs where international students guide tours of Kyoto in English and operates the “World Café,” where students from over 65 countries serve customers. Official website #Harmony between citizen life and tourism Retail partners share the product’s story with customers IKEUCHI ORGANIC Co., Ltd. A towel manufacturer from Imabari that has set the long-term goal of “creating towels that babies can safely eat by 2073.” Its products have been adopted by hotels and restaurants that resonate with this story and philosophy, helping to expand a network of sustainable manufacturing. The company opened a store in Kyoto in 2014. Official website #Environment /landscape conservation We are pleased to introduce initiatives led by businesses participating in the Kyoto Guidelines for sustainable tourism Promotion Declaration that are creating new value in tourism. TABLOID A public relations tabloid featuring businesses that have submitted the Kyoto Guidelines for sustainable tourism Promotion Declaration has been published. download tabloid [JP]

To help everyone who visits Kyoto experience its charm more deeply, we invite all who love Kyoto to make a simple travel pledge through the Kyoto Guidelines for sustainable tourism Declaration. By expressing your support for the Declaration, you can further appreciate Kyoto’s unique atmosphere and enjoy a richer, more meaningful travel experience. On this website, you can learn more about Kyoto’s history and culture, as well as the principles of the Kyoto Guidelines for sustainable tourism. By understanding the important manners and mindset to keep in mind when visiting Kyoto, you will be able to make your stay even more rewarding. We encourage you to deepen your understanding of Kyoto’s appeal and enjoy a wonderful journey in harmony with fellow visitors and local residents alike. This campaign has ended.Thank you for your participation. Visit the Website Here! Establishment of the Kyoto Guidelines for Sustainable Tourism Urban development began in Kyoto in 794 CE, more than 1,230 years ago. From that time forward, Kyoto flourished as the capital of Japan, and even after the capital was moved to Tokyo, it continued to thrive as the nation’s cultural heart. Because Kyoto escaped much of the devastation of war and its cultural assets were preserved, it has become a city that welcomes visitors from around the world. To ensure that Kyoto, as a tourism city, continues to be cherished for generations to come, the Kyoto Guidelines for sustainable tourism (Kyoto Tourism Code of Conduct) were established in 2020. These guidelines set out shared values to be upheld by tourism businesses and their employees, visitors, and local residents alike. We kindly ask all visitors to be mindful of the impact tourism can have on local communities and to act with consideration for the people who live here. Visualizing Congestion To help visitors enjoy Kyoto safely, comfortably, and with peace of mind while avoiding crowded areas, the “Kyoto Tourism Comfort Map” provides forecasts of sightseeing comfort levels by time of day, along with live camera footage. This service is available in Japanese, English, Simplified Chinese, and Traditional Chinese. To support congestion visualization, live cameras are installed at locations such as Kyoto Station, Arashiyama, and Gion. In addition, congestion levels are made visible during Kyoto’s four major annual events and peak tourism seasons, helping to encourage the dispersion of visitors across different times and locations. Aoi Matsuri Festival The Aoi Matsuri graces Kyoto in the fresh early summer with an elegant procession. Believed to have begun approximately 1,500 years ago, it is the annual festival of Kamomioya Shrine (Shimogamo Shrine) and Kamigamo Shrine (Kamigamo Shrine). The stately parade, featuring participants dressed in classical court attire, evokes the refined atmosphere of ancient Kyoto. Gion Matsuri Festival In July, Kyoto is immersed in the spirit of the Gion Matsuri. With a history of more than a thousand years, this festival originated as a ritual to ward off epidemics and is the grand festival of Yasaka Shrine. From July 1 (Kippu-iri) to July 31 (Ekijinja Nagoshi-sai), a wide variety of events take place over the course of an entire month, transforming the city with vibrant traditions and magnificent floats. Jidai Matsuri Festival The Jidai Matsuri began in 1895 (Meiji 28) to commemorate the 1100th anniversary of the transfer of the capital to Kyoto. Its highlight is a grand historical procession in which approximately 2,000 citizens parade through the city dressed in costumes representing successive eras, from the Meiji Restoration back to the Enryaku period when Heian-kyo was founded. The procession offers a vivid journey through Kyoto’s long and storied history. Gozan Okuribi The “Kyoto Gozan no Okuribi,” which illuminates the summer night sky, is a traditional event held during the Obon season to send off the spirits of ancestors. Bonfires are lit in distinctive shapes on five mountains: the character “Dai” on Higashiyama, followed by “Myo” and “Ho” on Matsugasaki, a boat shape on Nishigamo, the “Left Dai” on Daimonji-yama, and a torii gate shape in Saga—creating a solemn and unforgettable spectacle. Transportation and Hands-Free Travel On public transportation, congestion—particularly on city buses—has become an issue, especially due to large luggage brought on board by visitors. To help prevent bus overcrowding, the City of Kyoto is promoting “hands-free travel,” encouraging visitors to store their luggage at stations and other designated locations before heading out to explore. Through the “HANDS FREE KYOTO” initiative, the city shares useful information and has introduced measures such as temporary baggage storage counters to make sightseeing more comfortable and convenient. Environmental Considerations In Japan, it is generally understood that the person who generates waste is responsible for the cost of its disposal. In Kyoto, there is also a long-standing custom known as kado-baki, in which residents sweep the area in front of their homes each morning. Thanks to this practice, the streets tend to remain clean even without extensive public street-cleaning services. Although media coverage of waste issues has led some to believe that Kyoto has few public trash bins, in fact, compared with other cities in Japan, many bins are installed around major sightseeing areas. However, bins are sometimes removed when they are overfilled, when waste is forced into already full containers, or when household or commercial waste is improperly disposed of in them. If you need to dispose of trash during your visit, we kindly ask that you do so at the shop where you made your purchase or take it back to your accommodation. To reduce single-use plastic waste, Kyoto is promoting the installation of public water refill stations that can be used with reusable bottles and certifying shops that encourage the use of personal bottles. We invite you to bring your own reusable bottle when exploring the city. Dispersion of Tourist Destinations With the rapid increase in visitor numbers, the concentration of tourists in major sightseeing areas has led to overcrowded public transportation and inconvenience for nearby residents—issues that have become significant tourism challenges. In response, the City of Kyoto is promoting the “Hidden Gems of Kyoto Project,” which highlights six areas within the city—Fushimi, Ohara, Takao, Yamashina, Nishikyo, and Keihoku. By sharing information about lesser-known attractions and local events not typically featured in guidebooks, the project encourages visitors to explore a wider range of destinations and helps distribute tourism more evenly. For example, while the Bamboo Grove in Arashiyama is world-renowned, there are many other beautiful bamboo paths beyond the most famous sites, such as the bamboo groves in Muko City and at Adashino Nenbutsu-ji Temple. Kyoto offers numerous captivating places waiting to be discovered outside the main tourist routes. Disaster Preparedness and Climate In recent years, natural disasters—including frequent earthquakes and an increase in torrential rainfall due to climate change—have occurred across Japan. Kyoto, which welcomes many visitors each year, is no exception. If a disaster occurs during your visit, knowing how to respond can make all the difference. Prepare in advance by understanding what to do before and during your trip. Actions to Take in the Event of a Large-Scale Disaster STEP 1: Ensure Your Personal Safety Move away from damaged or unstable buildings. Take shelter under sturdy furniture such as a desk and protect your head. STEP 2: Move to a Safe Location Immediately after an earthquake, avoid approaching hazardous areas and relocate to a safe place as soon as possible. Obtain accurate information before deciding on your next actions. Train stations may become crowded, so please proceed to a nearby designated emergency evacuation area, such as open spaces near parks, temples, or shrines. The nearest evacuation area can be confirmed on the “Guide Map for People Unable to Return Home in the Event of a Disaster.” Kyoto has many stone lanterns, stone torii gates, and old walls; in the event of an earthquake, move away from them promptly and be cautious of possible collapse. STEP 3: Obtain Accurate Information For updates during disasters, including public transportation operation status, please refer to the “Kyoto City Support Website for People Unable to Return Home.” Related link: Safety Tips for Disasters During Sightseeing in Kyoto Guide map Kyoto Trivia History and TemplesHistory and Shrines & Temples Within Kyoto, there are approximately 1,700 Buddhist temples and around 800 Shinto shrines—more than the number of convenience stores in the city. Seventeen sites are registered as UNESCO World Cultural Heritage properties under the collective designation “Historic Monuments of Ancient Kyoto.” In 2024, Kyoto marked the 30th anniversary of its World Heritage inscription. To help preserve these invaluable cultural treasures for the future, please never deface buildings or cultural properties with graffiti. When visiting temples and shrines, please keep the following in mind: Act respectfully and maintain a quiet demeanor. Do not touch historic buildings or cultural artifacts. The center of a torii gate is considered the pathway of the deities—please walk along either side. Photography may be prohibited in certain areas; check signs and notices carefully. Always remove your shoes when stepping onto tatami flooring. Bringing a small shoe bag can be helpful. Carry large luggage in front of you and remain mindful of those around you. Everyday Life in Kyoto As you walk through the city, you will frequently see traditional wooden townhouses known as Kyo-machiya. Their wooden latticework (koshi) and tiled roofs, though simple in appearance, add depth and elegance to the streetscape and create a distinctive sense of “Kyoto-ness.” However, these historic townhouses have been disappearing at an alarming rate in recent years—approximately 800 per year, which means more than two are lost each day. Distinctive Features of Kyo-machiya 🔺 Inuyarai A wooden or bamboo guard installed along the base of the exterior wall to protect the house from mud splashes and to deter intrusion. It is not intended to be used as a bench. 🔺 Shoki-san A small tile statue often seen seated atop the eaves, affectionately known as “Shoki-san,” is believed to ward off evil spirits. 🔺 Koshi (Latticework) Designed to allow light and air to pass through while shielding the interior from outside view, latticework varies in shape and name depending on the type of business conducted in the house. The example shown is known as Itoya-goshi. For those who would like to learn more about the distinctive features of Kyo-machiya, please click here [JP]. Make the Kyoto Traveler's Promise! Those who have learned about Kyoto’s history, culture, and tourism manners are invited to take part by answering a quiz on the special website. By completing the quiz, you can receive benefits such as discounts and small gifts at various locations throughout Kyoto. We hope you will enjoy exploring Kyoto through your participation in the Kyoto Guidelines for sustainable tourism Declaration. Visit the site here!