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  • 行動基準(事業者向け) | 京都観光行動基準(京都観光モラル) | 公益社団法人京都市観光協会

    Kyoto City and Kyoto City Tourism Association (DMO KYOTO) have compiled this Code of Conduct with the aim of creating sustainable tourism in Kyoto together with all people involved in tourism in Kyoto, while respecting each other. These are standards of conduct to be valued by tourism businesses and their employees, tourists, and residents living in Kyoto. Kyoto Guidelines for BUSINESS ~For the sustainable growth of your business together with the local community~ Together with those working in Kyoto’s tourism industry, the citizens who live here, and the visitors who come to explore the city, let us share a common purpose and build a future-oriented model of tourism that will be passed on to generations to come. What We Hope to Value Together with Businesses Harmony Between Local Life and Tourism Act in harmony with local communities so that the appeal of the region and the richness of residents’ daily lives continue to flourish. Contribute to the development of local culture, communities, and the economy, while also communicating local rules and customs clearly to visitors. More High-Quality Services Inspire visitors and encourage them to return to Kyoto by deepening your understanding of Kyoto’s history, culture, and traditions. At the same time, respect and understand the diverse cultural backgrounds and lifestyles of your guests, and enhance the quality of your services and products with a spirit of heartfelt hospitality. More Preservation of the Environment and Scenic Landscapes Be mindful of Kyoto’s beautiful natural surroundings and cityscapes, and conduct environmentally responsible business activities that contribute to protecting both the local environment and the global ecosystem. More Disaster Preparedness and Response Ensure that everyone can spend their time safely and with peace of mind, while maintaining business continuity and protecting employees’ livelihoods. Stay vigilant regarding natural disasters, infectious diseases, and accidents, and prepare thoroughly so that you can respond appropriately when needed. More 市民生活と観光の調和 Harmony Between Local Life and Tourism Participate in and support community activities Share Kyoto’s everyday customs and traditions Promote the Kyoto Guidelines for sustainable tourism High-Quality Services Learn about Kyoto’s customs and culture—and reflect them in your hospitality Introduce facilities offering cultural experiences Share information about sustainable tourism 質の高いサービス Preservation of the Environment and Scenic Landscapes Address food loss and encourage reusable bags Reduce or eliminate plastic products [JP] Maintain storefronts that harmonize with the surrounding landscape [JP] 環境・景観の保全 Disaster Preparedness and Response Conduct regular equipment inspections and confirm emergency procedures Confirm evacuation routes and AED locations Thoroughly implement infectious disease prevention measures and encourage cooperation 災害対応等 Collection of Best Practices by Businesses We are pleased to introduce a selection of tourism businesses that are implementing initiatives aligned with the Kyoto Guidelines for sustainable tourism. View the Collection of Best Practices by Businesses Kyoto Tourism Online Academy This series features recorded seminar lectures designed for accommodation providers in Kyoto, related businesses, and others with an interest in the tourism industry. The program covers practical topics such as tips from a recruitment website representative on how to create job listings that attract applications and lead to successful hiring; management and operational improvements that support staff retention, including case studies presented by a hotel and ryokan consultant; and effective approaches to foreign-language communication in the accommodation sector, along with recommended study methods. [Seminar for Tourism Businesses] Comprehensive Seminar on Residence Status and the Specified Skilled Worker System: Essential Knowledge for Hiring International Staff Explore More Videos [JP] We Are Seeking Tourism Businesses We invite tourism businesses to join us in promoting initiatives aligned with the Kyoto Guidelines for sustainable tourism. Apply here

  • CASE | Code of Conduct for Sustainable Tourism in Kyoto | Kyoto City Tourism Association

    Kyoto City and Kyoto City Tourism Association (DMO KYOTO) have compiled this Code of Conduct with the aim of creating sustainable tourism in Kyoto together with all people involved in tourism in Kyoto, while respecting each other. These are standards of conduct to be valued by tourism businesses and their employees, tourists, and residents living in Kyoto. Member of Sustainable Tourism in Kyoto List of the Companies recognized as Excellent Businesses in 2021 With a vision to contribute to society 100 years from now Ogawa Coffee – Sakaimachi Nishiki Shop A café that serves only ethical coffee certified with JAS Organic and International Fair Trade certifications. Under the concept of being “a café that will continue for the next 100 years,” it balances environmental responsibility with authentic flavor, striving to realize a sustainable society through coffee. Official website #Harmony between citizen life and tourism Creating places where tourists, local residents, and businesses connect SIGHTS KYOTO A tourist information bar, where local residents provide tourism information, is attached to a coworking space. It carries on Kyoto’s traditional catering culture and collaborates with nearby restaurants. By encouraging interaction between visitors and local residents, it creates a place where people can rediscover Kyoto’s charm and respect one another. Official website #Harmony between citizen life and tourism Toward tourism that respects tradition rather than consuming it Kyoto Shunju Co., Ltd. Produces cultural experiences with strong tourism ethics, such as special visits to normally closed temples and programs utilizing Kyoto’s cultural assets and customs. In addition to the features of the facilities and cultural heritage, the company shows deep respect and consideration for the values and customs of those who sustain these traditions, offering tailor-made experiences. Official website #Quality service Product development aimed at eliminating food loss Shogoin Yatsuhashi Sohonten Co., Ltd. This long-established Kyoto souvenir company participates in developing a Kyoto-style stollen made using food that would otherwise be wasted, such as by-products and off-spec ingredients. The company provides leftover pieces produced during manufacturing. By exploring systems that minimize waste, the initiative benefits both the economy and the environment. Official website #Environment /landscape conservation Creating content from the perspective of local residents Sankei Design Co., Ltd. A printing company launched the web media platform “Kyoto Love. Kyoto”, which connects Kyoto with people. Leveraging the relationships built through its business, the platform shares insights from local residents—often little known even among Kyoto locals themselves—and has also published books based on this content. It is an initiative that proposes new ways to enjoy Kyoto. Official website #Harmony between citizen life and tourism Proposing a new philosophy of tourism based on mutual respect Touristship Association Promotes the concept of “Touristship”, a tourism version of sportsmanship. The idea is to create tourism where travelers, local residents, and businesses can all feel comfortable and respected. Activities include inquiry-based learning programs for school excursion students and booth exhibitions at tourist destinations. Official website #Harmony between citizen life and tourism Proposing new ways to engage with ceramics TOKINOHA Ceramic Studio An innovative ceramics studio located in the Kiyomizu-yaki pottery district. It offers experiences that engage all five senses, such as a food stand where visitors can appreciate tableware together with cuisine, and a membership system that allows customers to order pieces in their preferred colors and shapes. The studio also collaborates with other businesses, such as providing kintsugi-repaired tea utensils for use in hotel guest rooms. Official website #Quality service Working with the next generation to address challenges in agriculture Utsumi Farm Taking advantage of its location within the city, the farm organizes tourism programs that bring producers and consumers closer together. During off-seasons, it hosts strawberry-picking events where people of all generations can experience agriculture. The farm also actively collaborates with university students on product development initiatives aimed at reducing food loss, helping connect younger generations with agriculture. Official website #Harmony between citizen life and tourism Declaring the goals to be achieved first MK Co., Ltd. The company has declared that it will convert all of its taxis to EVs (electric vehicles) by 2030. Aiming to achieve virtually zero CO₂ emissions, MK announced that the EV ratio—4% at the time of the declaration—will reach 30% by 2025. The company also plans to launch an EV school excursion program in 2023 that allows students to learn about the SDGs. Official website #Environment /landscape conservation Local businesses collaborate to create a town that encourages visitors to explore Sasaki Shuzo Co., Ltd. The only sake brewery located in central Kyoto has created the “Kyoto Rakuchu Sake Brewery Tourism” program. Based on guided tours of its normally closed brewery, the program is co-created with local businesses and offers experiences that are difficult to access for individual travelers, such as observing early morning brewing operations. Official website #Quality service Creating news by involving business partners Leaf Publications Co., Ltd. A media company specializing in regional information launched the Ethical Food Loss Alliance together with about 40 organizations, including restaurants and hotels. The alliance conducts various initiatives—from research to practical actions—to reduce food loss. The company also publishes a free paper that encourages people to think about the SDGs. Official website #Environment /landscape conservation Developing businesses by making use of local residents’ skills WACK JAPAN Co., Ltd. The company collaborates with local women skilled in areas such as foreign languages and the tea ceremony to offer more than 100 types of cultural experience tours, creating employment for about 150 people each year. It also runs educational travel programs where international students guide tours of Kyoto in English and operates the “World Café,” where students from over 65 countries serve customers. Official website #Harmony between citizen life and tourism Retail partners share the product’s story with customers IKEUCHI ORGANIC Co., Ltd. A towel manufacturer from Imabari that has set the long-term goal of “creating towels that babies can safely eat by 2073.” Its products have been adopted by hotels and restaurants that resonate with this story and philosophy, helping to expand a network of sustainable manufacturing. The company opened a store in Kyoto in 2014. Official website #Environment /landscape conservation We are pleased to introduce initiatives led by businesses participating in the Kyoto Guidelines for sustainable tourism Promotion Declaration that are creating new value in tourism. TABLOID A public relations tabloid featuring businesses that have submitted the Kyoto Guidelines for sustainable tourism Promotion Declaration has been published. download tabloid [JP]

  • CASE | Code of Conduct for Sustainable Tourism in Kyoto | Kyoto City Tourism Association

    Kyoto City and Kyoto City Tourism Association (DMO KYOTO) have compiled this Code of Conduct with the aim of creating sustainable tourism in Kyoto together with all people involved in tourism in Kyoto, while respecting each other. These are standards of conduct to be valued by tourism businesses and their employees, tourists, and residents living in Kyoto. Welcoming travelers, living with this city: Japanese hospitality with a thousand-year spirit Talk Tourism today Rakuchu Kitahara Co., Ltd. (Ryokan Kohro) Selected as an exemplary business for sustainable tourism by Kyoto City under its "Kyoto Tourism Morals" initiative, Kitahara Co., Ltd.—the company behind Ryokan Kohro—continues to offer traditional Japanese hospitality amid a steady rise of new hotels across Kyoto. Here is a look at how they welcome travelers alongside their local community in a changing cityscape. MORE [JP] What the hospitality industry can do for local communities today Talk Tourism today Rakuchu The Royal Park Hotel Kyoto Sanjo The Royal Park Hotel Kyoto Sanjo has been recognized by the City of Kyoto as a certified exemplary business promoting sustainable tourism under the "Kyoto Tourism Morals" initiative. Valuing connection with guests and the local community, the hotel delivers attentive service that conveys the rich history, culture, and charm of Kyoto. To minimize environmental impact from daily operations, the hotel works as part of its broader group to adopt eco-friendly products and practices. MORE [JP] A one-of-a-kind journey tailored like a bespoke suit, connecting travelers and locals through trust. Talk Tourism today Rakuchu BESPOKE JAPAN TRAVEL Inc. BESPOKE JAPAN TRAVEL Inc.—recognized by Kyoto City’s "Kyoto Tourism Morals" initiative as an exemplary business promoting sustainable tourism—is drawing growing acclaim for its tailor-made journeys. By partnering closely with key figures who preserve the city’s living heritage, including tea masters, Noh actors, and proprietors of historic establishments, the company curates bespoke itineraries for discerning international travelers, offering immersive experiences that reveal the rich craftsmanship and underlying spirituality of Japanese culture. MORE [JP] One of Japan’s premier craft gins—born of a dedication to ingredients and a spirit of craftsmanship that values the producers. Talk Tourism today Rakuchu The Kyoto Distillery K.K. The Kyoto Distillery producer of "Ki No Bi" craft gin, which incorporates botanicals such as Kyoto-grown yuzu, gyokuro tea, and red shiso—is garnering increasing attention after being recognized by Kyoto City’s "Kyoto Tourism Morals" initiative as an exemplary business promoting sustainable tourism. At its brand house, "Ki No Bi House," the distillery regularly hosts seminars that share the stories behind the ingredients and the craftsmanship involved, using the gin-tasting experience to showcase the unique terroir and culture of Kyoto. MORE [JP] Balancing Tourism Promotion and Local Preservation — Applying the Wisdom and Spirit Inherited from Our Predecessors to Inbound Tourism Talk Tourism today Rakuhoku Momijiya, Takao, Kyoto Nestled in the quiet surroundings of Takao in Kyoto, where the natural beauty of the four seasons can be enjoyed amid forests of Kitayama cedar, Momijiya is a traditional ryotei ryokan that has welcomed visitors to this area for more than 100 years. As a long-established business that has long supported tourism development in the region, it has also been selected by the Kyoto City as an Outstanding Business Promoting Sustainable Kyoto Tourism under the Kyoto Tourism Morals initiative. While continuously developing new services to respond to changing times, Momijiya is now also making ongoing efforts to better accommodate international visitors, adapting its hospitality to meet the needs of inbound tourism while preserving the traditions of the area. MORE [JP] Toward the 400th Anniversary of Its Founding — A Long-Established Shop Sharing the Culture and Charm of Wagasa Talk Tourism today Rakuchu Tsujikura Founded in the early Edo period, Kyoto Wagasa Shop Tsujikura is the oldest wagasa (traditional Japanese umbrella) maker in Japan. While preserving traditional craftsmanship, the company also responds to modern customer needs by offering custom-made wagasa and new proposals such as lighting fixtures that incorporate wagasa designs. Recognized as an Outstanding Business Promoting Sustainable Kyoto Tourism under the Kyoto Tourism Morals initiative promoted by Kyoto City, the company actively works to carry the culture and techniques of wagasa into the future. Its initiatives include sharing information through social media and developing services for inbound visitors, helping introduce this traditional craft to a wider global audience. MORE [JP] Sharing the Appeal of Thailand from Kyoto —Tourism that Communicates Local Life through Vegetable Farming and Agricultural Experiences Talk Tourism today Rakuchu Dusit Thani Kyoto The Thailand-born luxury hotel Dusit Thani Kyoto has attracted attention for its unique initiative of operating its own farm in Kyoto, where guests can experience vegetable cultivation and hands-on agricultural activities. The hotel has been selected as an Outstanding Business Promoting Sustainable Kyoto Tourism under the Kyoto Tourism Morals initiative promoted by Kyoto City. Its efforts—ranging from improving service quality and strengthening ties with the local community to advancing sustainable tourism practices—have received high recognition. MORE [JP] Continuing to Share New Ways to Experience Kyoto Through the Preservation of Kyoto Culture and Efforts to Reduce Food Loss Talk Tourism today Rakuhoku Hotel Monterey Kyoto Located in Karasuma Oike, Hotel Monterey Kyoto actively promotes Kyoto’s traditional food culture by using locally produced agricultural products and ingredients from Kyoto. The hotel also undertakes various initiatives aimed at reducing food loss. Recognized as an Outstanding Business Promoting Sustainable Kyoto Tourism under the Kyoto Tourism Morals initiative promoted by Kyoto City, the hotel continues to propose new ways for visitors to experience and enjoy Kyoto tourism. MORE [JP] Rafting Tours to Fully Experience the Nature of the Hozu River Contributing to the Community Through Rescue Activities Talk Outdoor Tourism today Rakusai Big Smile The Hozu Gorge is known as one of Kyoto’s most beautiful scenic areas. Stretching from the area near Hozu Bridge in Kameoka to Togetsukyo Bridge, the valley offers magnificent natural landscapes. One of the most popular activities for experiencing this environment up close is rafting on the Hozu River. The rafting tours are operated by Big Smile Rafting, a company that is actively involved not only in tourism activities but also in river rescue operations and environmental conservation efforts to help ensure the safety and protection of the river. Here we introduce the wide range of initiatives carried out by this company. MORE [JP] Food, entertainment, sightseeing, Creating a place where people can gather, Taking on the challenge of spreading the appeal of Rakusai Talk Food Tourism today Rakusai DELICE Kyoto Rakusai has long been known as a bamboo producing region. DELICE Kyoto, which is based in this area, is a farm that produces bamboo shoots and Tomiyu persimmons, which are Rakusai specialties, but it also tackles issues such as utilizing abandoned bamboo forests and non-standard agricultural products, a shortage of workers, and promoting tourism in the region. We interviewed them about their activities to liven up Rakusai and attract people to the area, leading to solutions to local issues. MORE [JP] The hand-painted Yuzen technique lives on in denim. Transmitting Kyoto traditions across generations and countries Talk Tourism today Rakuchu Kyoto Denim Kyoto Denim produces denim bags with hand-painted Yuzen patterns. Now in their 20th year of activities aimed at connecting traditional techniques to the next generation and the world, they spoke about how they use social media to disseminate information, interact with customers and the local community, and their work as a Kyoto tourism hospitality concierge. MORE Promoting sustainable tourism by promoting the ancient capital's new attractions. Popular with local communities With the nickname "Arashi-den" Talk Tourism today Rakusai Keifuku Electric Railroad Co., Ltd. Affectionately known as "Randen," the Arashiyama Main Line connects Arashiyama with the city center, and the Kitano Line is dotted with lush greenery and famous temples along the line. Keifuku Electric Railroad Co., Ltd. provides access to tourist destinations on both the east and west sides of Kyoto City, including the Eizan Cable Ropeway, which offers spectacular natural scenery from Yase to Mount Hiei. We spoke to the company about its various initiatives, such as smooth transfers between various forms of transportation, barrier-free station access, and decentralization of tourism. MORE We want to connect with the town and convey "modern Kyoto culture" to visitors. Talk Tourism today Rakuto THE HOTEL HIGASHIYAMA KYOTO TOKYU, A Pan Pacific Hotel THE HOTEL HIGASHIYAMA KYOTO TOKYU, A Pan Pacific Hotel opened in the summer of 2022 in the popular tourist destination Higashiyama area. Built on the site of a former elementary school alongside a local community facility, the hotel has also been selected as an "Excellent Business Promoting Sustainable Kyoto Tourism" in the Kyoto Tourism Morality Project promoted by Kyoto City. We will introduce the hotel's ties with the local community and its efforts that are deeply connected to Kyoto culture. MORE [JP] Through Uji tea, communication between people The hospitality that is born Talk Tourism today Rakunan Otani Tea Farm Fushimi Inari is a popular tourist destination, even from overseas. Otani Tea Farm, which conveys the deliciousness of Uji tea here, provides explanations on how to brew tea and how to make matcha, as well as bookmarks in multiple languages. We spoke to them about their efforts to attract inbound tourists and to value connections with the local community, including children and the elderly. MORE [JP] A bridge between the local area and overseas. A spirit of hospitality Towards a Diversity that is Rooted in Quality Service Talk Tourism today Rakusai Yoshiya, Arashiyama, Kyoto Arashiyama, known as Kyoto's leading tourist destination, is an area that attracts many visitors from overseas. "Kyoto Arashiyama Yoshiya," which has been in business here for over 80 years, is actively working to provide halal and vegan food for Muslims. We spoke to them about their contributions to the local community and their services that respond to diversity, such as serving as a bridge between overseas and local junior high school students. MORE Supporting young artists Townhouse tenement. "Living Landscape" What does the museum convey to visitors? Talk Tourism today Rakuto Ajiki Alley Alleys lined with red-painted lattices and houses facing each other with their eaves facing each other are one of the unique sights of Kyoto. Among them, Ajiki Alley in Higashiyama Ward has supported young artists and craftsmen for 20 years and has become a source of culture and art. As it attracts many tourists, we will introduce the efforts and new challenges of this alley. MORE Blending into the local community Protect the environment. "Our Town Hotel" What does the World have to say? Talk Tourism today Rakuchu Hotel Nikko Princess Kyoto Hotel Nikko Princess Kyoto is located near Shijo Karasuma, Kyoto's most popular shopping district. In addition to serving as a base for tourists, the hotel has been highly praised by Kyoto City and the country for its contributions to the local community, such as hosting the Gion Festival and responding to disasters, as well as for having developed a unique recycling system.We spoke to them about the source of their commitment to valuing ties with the local community, even though their main customers are visitors to the city. MORE Because it continues to evolve, it feels new even after a second or third visit. That is Kyoto's charm. Talk Food Tourism today Rakuchu Kyoto Cuisine Kinobu [Part 2] Kinobu, a Japanese restaurant that started as a catering business before the war We spoke to Takuji Takahashi, the third-generation head of the family who is known as a revolutionary in Japanese cuisine and continues to promote the new appeal of Japanese cuisine, such as Japanese cuisine combined with wine, about his many imaginative efforts, including challenges during the COVID-19 pandemic and human resource development, as well as his cooking. MORE Spreading the charm of Japanese cuisine from Kyoto to the world. Kyoto cuisine that matches the food culture and times Talk Food Tourism today Rakuchu Kyoto Cuisine Kinobu [Part 1] Kinobu, a Japanese restaurant that started as a catering business before the war We spoke to Takuji Takahashi, the third-generation head of the family who is known as a revolutionary in Japanese cuisine and continues to promote the new appeal of Japanese cuisine, such as Japanese cuisine combined with wine, about his many imaginative efforts, including challenges during the COVID-19 pandemic and human resource development, as well as his cooking. MORE A new form of taxi born from “regional cooperation” Talk Tourism today Rakuhoku Aoi Automobile Co., Ltd. Aoi Jidosha is a taxi company based in Rakuhoku, Kyoto. We are not only used as a means of sightseeing, but also as professional Kyoto guides, and are actively involved in various fields such as universal service, regional cooperation, environment, work style, and industry-academia collaboration, pursuing new taxi services. We spoke to him about his efforts to do so. MORE [JP] To convey the spirit of harmony, What Ryokan in Kyoto can do Talk Tourism today Rakuchu Towa Ryokan Ms Yoshiko Ota Towa Ryokan is a ryokan located in Shimogyo-ku, Kyoto. In order to convey Japanese culture not only to visitors to Kyoto, but also to young people and locals, the ryokan pursues what it can do and proposes a variety of services. We spoke with them about their hospitality, which includes a tea ceremony room, barrier-free facilities, and vegan cuisine inspired by vegetarian cuisine, so that many people can enjoy sightseeing in Kyoto. MORE [JP] Kyutei Omuro - The important aspects of both maintaining and utilizing a cultural property Talk Tourism today Rakusai Director, Kyutei Omuro (Evans Co., Ltd.) Ms. Harumi Yamamoto Omuro is located in Ukyo-ku, Kyoto City, known for Ninna-ji Temple. In a corner of this area, a suburban residence has been preserved as it was when it was built more than 80 years ago. The name of this residence, which is registered as a Tangible Cultural Property of Japan, is “Kyutei Omuro”. Throughout the year, it is used for various occasions such as photo shoots, dinners, and seminars, as well as for special open house events and a beer garden event called “Bishu Rakutei,” and the building attracts many visitors with its value that goes beyond its role as an architectural structure. There are “people” there who have a philosophy of protecting and weaving together cultural properties, who take action with sincerity. The charm of cultural properties is their “people”. We interviewed Mr. Yamamoto, the director of the Kyutei Omuro, about the power of “people” to enhance the value of cultural properties. MORE [JP] Why did Snow Peak open a “community-based store” in Saga Arashiyama? Talk Tourism today Rakusai Snow Peak Land Station Kyoto Arashiyam (Snow Peak, Inc.) Ms. Naomi Sawa, Deputy Manager Snow Peak Inc. was founded in 1958 as a hardware wholesaler in Tsubame-Sanjo, Niigata Prefecture. With the development of original mountaineering equipment, the company has led the camping culture from various angles as a comprehensive outdoor manufacturer, and the outdoor leisure boom that accompanied the pandemic has also caught the public's attention. In August 2020, such a successful company opened “Snow Peak Land Station Kyoto Arashiyama,” which combines a store, café, and lodging facilities. How did the company deepen its ties with the local community in developing a new business in Kyoto, a city known for its tourism? We asked the deputy manager, Ms. Naomi Sawa, to give us her views from the frontline, which she must have observed having come from “outside” Kyoto. MORE [JP] English Picture Book Saika - Kyoto Handicraft Center's International Bookstore for Children Talk Tourism today Rakuto Kyoto Handicraft Center (Amita Corporation) Mr. Tomokuni Amita, President Amita Corporation has been selling traditional Japanese crafts overseas ever since its establishment in 1932. The third generation president, Tomokuni Amita, opened “English Picture Book SAIKA” in a corner of the Kyoto Handicraft Center, which he manages, in order to contribute to English education for local children by utilizing the company's strengths in developing its business aimed at foreigners. The company's efforts to realize “harmony between civic life and tourism” reveal a mindset that will be indispensable for future tourism business operators. MORE [JP] Experience in dealing with food diversity in the inbound business is the key to success in new business Talk Tourism today Kamogawa Bakery (Japan Food Entertainment Co., Ltd.) Shin Miyazawa, President Kamogawa Bakery opened in Kawaramachi Marutamachi in November 2020. The company is making advanced efforts to embody Kyoto Tourism Etiquette by accommodating diverse food cultures, including vegan and Halal, taking measures to reduce environmental impact, and introducing a contactless system that is in line with the with Corona age. We interviewed president, Shin Miyazawa about the circumstances that led to his decision to launch a bakery as a new business – a departure from running a ramen store popular with foreign tourists – and his thoughts on the business. MORE [JP] Efforts of a Long-established Japanese inn as a base for conveying local culture Talk Tourism today Rakuchu Proprietress of Ryokan “Nissho Besso”  Ms. Miki Tanaka The “Nissho Besso” ryokan in Sanjo Tominokoji, Kyoto, is a ryokan that makes use of the building remaining from more than 230 years ago in the late Edo period. Miki Tanaka, who inherited this place from her parents and has been the proprietress for about 20 years, not only manages her own inn, but also serves as the chairperson of the All Japan Ryokan Hotel Association Women Managers' Society from 2019. We asked her about her thoughts on Kyoto Tourism Etiquette from the perspectives of Kyoto as a region and the ryokan industry as a whole. MORE [JP] Kyoto cuisine restaurant that preserves the Kyoto style Talk Tourism today Rakuchu The third-generation owner of “Hatakaku” Mr. Kazuo Shinzo What should be valued in order to realize sustainable tourism in Kyoto? What is Kyoto's uniqueness and what are the attractions of Kyoto that tourists are seeking? We will find clues in the story of Mr. Kazuo Shinzo, the third-generation owner of “Kyo Ryori Hatakaku,” a Japanese restaurant in Kamigyo-ku, Kyoto City that has been in business for more than 100 years. MORE [JP] Inns of the future This is a collection of case studies of lodging facilities that harmonize with the lives of citizens as members of diverse local entities and contribute to the revitalization of the local economy and local communities through initiatives in cooperation with local organizations, etc., based on the Kyoto Tourism Code of Conduct (Kyoto Tourism Etiquette). Inns of the future [PDF / JP] We are looking for excellent examples! The Kyoto City Tourism Association is looking for tourism business operators that conform to Kyoto tourism morals. Case studies submitted may be introduced on the website or used in training. For more information,please check here .

  • Tips for enjoying Kyoto safely in summer | 京都観光行動基準(京都観光モラル)

    Tips for safely enjoying Kyoto in the summer ~Enjoy a cool Kyoto with a caring heart~ Taking action to protect yourself will help protect the city of Kyoto. Summer Dangers Danger signs Hydration Measures Scenic feature Morning&Night Tourism etiquette Useful gear 夏の京都の危険性 Why is heatstroke prevention so important in Kyoto? The Dangers of Summer in Kyoto: By the Numbers The Kyoto Basin, surrounded by mountains on three sides, has poor ventilation, making it extremely hot and humid in the summer, like a sauna. As the graph shows, the number of people transported to hospitals due to heatstroke increases sharply immediately after the end of the rainy season (mid-July to August), when the body is not yet accustomed to the heat . Tourists, in particular, are at a higher risk of heatstroke due to their frequent outdoor activities. ⚠️ When engaging in outdoor activities on days with temperatures above 31℃ or high humidity, extreme caution is necessary. *When the temperature reaches 31℃, it is classified as "extreme caution" or "danger" according to heatstroke prevention guidelines. Especially on humid days, sweat does not evaporate easily and heat tends to build up in the body, so caution is necessary even indoors. Let's protect local healthcare through thoughtful actions Preventing heatstroke not only protects your own life, but also directly reduces the burden on local emergency medical infrastructure. Protecting an environment where local residents can receive medical care with peace of mind is one of the behavioral standards of Kyoto tourism ethics . Ambulances will transport twice as many people as today by 2040! Due to the effects of climate change and an aging population, it is predicted that the number of heatstroke patients transported to hospitals in major metropolitan areas will double by 2040. Awareness and preventative measures taken by each person will help protect Kyoto's future. × Let's work together to ensure Kyoto is safe this summer. The Kyoto City Tourism Association and Otsuka Pharmaceutical Co., Ltd. are collaborating to address social issues such as raising awareness about heatstroke prevention and reducing the burden on local medical infrastructure. To help you enjoy a comfortable summer in Kyoto, we will be distributing heat-relief items at specially opened locations for the "Kyoto Summer Trip" (excluding some areas) and at the Kyoto General Tourist Information Center, among other places. 暑さ対策グッズ配布 We'll be distributing items to help you cope with the heat! "Kyoto Tourism Morals" and participating businesses are working together to ensure that you can enjoy a comfortable summer in Kyoto. We will be distributing "heat relief goods" such as fans, electrolyte drinks, and cooling towels. Fan (image) Distribution location Kyoto Tourist Information Center “Kyo Navi” Distribution period Saturday, August 1st to Sunday, August 30th, 2026 Handouts Fan, electrolyte drink (distributed from August 1st to 16th), Cooling towel (distributed from August 20th to 30th) Distribution location Kyoto Summer Special Openings 2026 Distribution period August 1st (Sat) - August 16th (Sun), 2026 *Excludes the former Mitsui family Shimogamo villa, locations participating in the "Kyoto Summer Night Journey" (nighttime illumination) event, and visits to Kodai-ji Temple after 5:00 PM. Handouts Fan, cold towel *Distributed only to visitors How to use the discount coupon Distribution location Nijo-jo Castle Guided Tour(Japanese) Distribution period July 1st (Wednesday) - September 30th (Wednesday), 2026 Handouts Cold towel *Distributed only to tour participants Distribution location Nijo-jo Castle and Ninomaru Palace Guided Tour(English)  Distribution period July 1st (Wednesday) - September 30th (Wednesday), 2026 Handouts Fan, electrolyte drink, cold towel *Distributed only to tour participants Distribution location Fushimi Inari Taisha Shrine Guided Tour & Kagura Dance(English) Distribution period July 1st (Wednesday) - September 30th (Wednesday), 2026 Handouts Fan, electrolyte drink, cold towel *Distributed only to tour participants *Distribution will end once supplies run out, even if it is before the end of the distribution period. *This event may be subject to change or cancellation without notice due to unavoidable circumstances. 危険なサイン Don't miss it! Dangerous signs of heatstroke If you experience any of the following symptoms, immediately move to a cool place, replenish fluids and electrolytes, and take a rest. Dizziness Feeling lightheaded or experiencing facial flushing Headache Throbbing pain Nausea Feeling sick and lethargic Dehydration Excessive sweating Or not sweating at all 水分補給 The correct way to stay hydrated Why are ion drinks chosen as a measure against heatstroke? To prevent heatstroke, you need a beverage that contains ions (electrolytes), not just plain water. Ionic composition similar to sweat Sweat contains not only water but also ions (electrolytes) such as sodium. Since ion drinks have a very similar ionic composition to sweat, they can smoothly replenish lost components. Long-lasting moisture retention Even after some time has passed since consumption, more water remains in the body after drinking an ion drink than after drinking plain water. It helps maintain body hydration for a longer period of time. Fast absorption speed Because its composition is similar to body fluids, it is absorbed into the body much faster and replenished more effectively than drinking plain water, quickly hydrating a dehydrated body. Preventing "voluntary dehydration" Drinking only water or tea after sweating dilutes the electrolytes in your body. To prevent this decrease in concentration, the brain suppresses thirst even when you're dehydrated, leading to "voluntary dehydration." Ion drinks can prevent this. Information provided by: Otsuka Pharmaceutical Co., Ltd. 4つの対策 Four steps to travel safely STEP 1 Frequent hydration and salt intake Replenish fluids and electrolytes simultaneously with electrolyte drinks or other beverages before you feel thirsty. Please take advantage of the free water refill stations . STEP 2 Taking the time to cool off Take breaks at cooling shelters or cafes during the day, and avoid overexertion. Sightseeing in the morning or evening is also recommended. STEP 3 Travel light Heavy luggage drains your energy and contributes to overcrowding on city buses. Use a luggage delivery service and enjoy sightseeing unencumbered. STEP 4 Use parasols and hats Simply blocking direct sunlight can significantly lower your perceived temperature. We encourage you to experience Japan's parasol culture. Websites providing helpful information on heatstroke prevention How to Avoid Heatstroke While Traveling in Japan(Kyoto City Official Guide) Heatstroke Prevention Information Website: Real-time and Forecast of the Heat Index (Ministry of the Environment) Be careful of heatstroke! (Kyoto City) List of Cooling Shelters (Designated Heat Evacuation Facilities) (Kyoto City)   Water refill station 夏の風物詩 Experiences that help you escape the heat Seeking coolness: A summer tradition in Kyoto Exorcising evil spirits with the power of water Foot-dipping ritual At Shimogamo Shrine and Kitano Tenmangu Shrine, you can participate in the "Ashitsuke Shinji" ritual. This traditional Kyoto summer event involves immersing yourself up to your knees in the cool, clear stream within the shrine grounds, praying for good health and protection from illness. The refreshing water gently cools your overheated body. Shimogamo Shrine Mitarashi Festival Click here for details Kitano Tenmangu Shrine Mitarai River Foot-Dipping Lantern Festival Click here for details Enjoy a meal in a prime waterside location! Noryo-yuka (riverside dining) One of Kyoto's summer traditions is "Noryo-yuka," a culture of enjoying meals while cooling off on tatami mats set up on or by the river. You can experience this along the Kamo River, as well as in the naturally rich areas of Kibune, Takao, and Takagamine. Enjoying a meal while listening to the gentle murmur of the river and being cooled by nature is a truly special experience. Click here for details Nighttime illumination Kyoto Summer Special Openings Summer is best enjoyed after the sun goes down. The interior of normally closed temples takes on an even more solemn atmosphere at night. Following their success last year, we are once again organizing "Summer Evening Illuminations." Enjoy cooling off in the evening breeze from dusk until nightfall. Click here for details 朝・夜観光 Sightseeing outside of peak times: a smart way to avoid the heat Avoiding the intense heat and crowds during peak daytime hours (11 am to 3 pm) and shifting your activities to the relatively cooler mornings and evenings is one of the keys to comfortably enjoying a summer in Kyoto. "Kyoto Morning Sightseeing REI-MEI" provides information on temples and shrines that offer early morning viewing and cafes where you can enjoy breakfast, while "Kyoto Night Sightseeing YOI-YOI" offers information on special nighttime viewings and cultural experiences . Click here for details 京都観光モラル What are "Kyoto Guidelines"? Kyoto boasts a history spanning 1200 years. The "Kyoto Guidelines for Sustainable Tourism" were created to protect this beautiful landscape, traditional culture, and the lives of its citizens, and to pass them on to future generations. We ask that tourists not only visit the sights but also act with consideration for the local community. Taking your trash with you, not trespassing on private roads, avoiding crowded public transportation, and protecting yourself from heatstroke are all excellent ways to show respect for the community . Click here for details Other Useful Links

  • NEWS | Code of Conduct for Sustainable Tourism in Kyoto | Kyoto City Tourism Association

    Kyoto City and Kyoto City Tourism Association (DMO KYOTO) have compiled this Code of Conduct with the aim of creating sustainable tourism in Kyoto together with all people involved in tourism in Kyoto, while respecting each other. These are standards of conduct to be valued by tourism businesses and their employees, tourists, and residents living in Kyoto. NEWS New information about Kyoto Tourism Etiquette. NEWS 10/9/26 "Case" has been updated MORE > 9/30/26 "Case" has been updated MORE > 9/7/26 "Case" has been updated MORE > 7/14/26 "Case" has been updated MORE> 6/30/26 We have published ”Tips for safely enjoying Kyoto in the summer” MORE > 5/12/26 Call for Applications: FY2026 Kyoto Tourism Moral Promotion and Certified Excellent Operators MORE > 3/26/26 Reiwa 7 Kyoto Tourism Moral Exemplary Operator Commendation MORE > 2/24/26 Publication of a Chinese-language Manners Guide for Tourism Operators MORE > 1/27/26 "Case" has been updated MORE > 12/26/25 "Case" has been updated MORE > MORE

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