takingTeam performance
takingTeam performance
takingTeam performance
Code of Conduct
Code of Conduct
Excellent case collection
List of the Companies Committed to "Excellence in
Ethical and Sustainable Tourism Business Practices" in 2021
With a vision to contribute to society 100 years from now

Ogawa Coffee
– Sakaimachi Nishiki Shop
A café that serves only ethical coffee certified with JAS Organic and International Fair Trade certifications.
Under the concept of being “a café that will continue for the next 100 years,” it balances environmental responsibility with authentic flavor, striving to realize a sustainable society through coffee.
#Harmony between citizen life and tourism
Creating places where tourists, local residents, and businesses connect

SIGHTS KYOTO
A tourist information bar, where local residents provide tourism information, is attached to a coworking space. It carries on Kyoto’s traditional catering culture and collaborates with nearby restaurants. By encouraging interaction between visitors and local residents, it creates a place where people can rediscover Kyoto’s charm and respect one another.
#Harmony between citizen life and tourism
Toward tourism that respects tradition rather than consuming it

Kyoto Shunju Co., Ltd.
Produces cultural experiences with strong tourism ethics, such as special visits to normally closed temples and programs utilizing Kyoto’s cultural assets and customs. In addition to the features of the facilities and cultural heritage, the company shows deep respect and consideration for the values and customs of those who sustain these traditions, offering tailor-made experiences.
#Quality service
Product development aimed at eliminating food loss

Shogoin Yatsuhashi Sohonten Co., Ltd.
This long-established Kyoto souvenir company participates in developing a Kyoto-style stollen made using food that would otherwise be wasted, such as by-products and off-spec ingredients. The company provides leftover pieces produced during manufacturing. By exploring systems that minimize waste, the initiative benefits both the economy and the environment.
#Environment
/landscape conservation
Creating content from the perspective of local residents

Sankei Design Co., Ltd.
A printing company launched the web media platform “Kyoto Love. Kyoto”, which connects Kyoto with people. Leveraging the relationships built through its business, the platform shares insights from local residents—often little known even among Kyoto locals themselves—and has also published books based on this content. It is an initiative that proposes new ways to enjoy Kyoto.
#Harmony between citizen life and tourism
Proposing a new philosophy of tourism based on mutual respect

Touristship Association
Promotes the concept of “Touristship”, a tourism version of sportsmanship. The idea is to create tourism where travelers, local residents, and businesses can all feel comfortable and respected. Activities include inquiry-based learning programs for school excursion students and booth exhibitions at tourist destinations.
#Harmony between citizen life and tourism
Proposing new ways to engage with ceramics

TOKINOHA Ceramic Studio
An innovative ceramics studio located in the Kiyomizu-yaki pottery district. It offers experiences that engage all five senses, such as a food stand where visitors can appreciate tableware together with cuisine, and a membership system that allows customers to order pieces in their preferred colors and shapes. The studio also collaborates with other businesses, such as providing kintsugi-repaired tea utensils for use in hotel guest rooms.
#Quality service
Working with the next generation to address challenges in agriculture

Utsumi Farm
Taking advantage of its location within the city, the farm organizes tourism programs that bring producers and consumers closer together. During off-seasons, it hosts strawberry-picking events where people of all generations can experience agriculture. The farm also actively collaborates with university students on product development initiatives aimed at reducing food loss, helping connect younger generations with agriculture.
#Harmony between citizen life and tourism
Declaring the goals to be achieved first

MK Co., Ltd.
The company has declared that it will convert all of its taxis to EVs (electric vehicles) by 2030. Aiming to achieve virtually zero CO₂ emissions, MK announced that the EV ratio—4% at the time of the declaration—will reach 30% by 2025. The company also plans to launch an EV school excursion program in 2023 that allows students to learn about the SDGs.
#Environment
/landscape conservation
Local businesses collaborate to create a town that encourages visitors to explore

Sasaki Shuzo Co., Ltd.
The only sake brewery located in central Kyoto has created the “Kyoto Rakuchu Sake Brewery Tourism” program. Based on guided tours of its normally closed brewery, the program is co-created with local businesses and offers experiences that are difficult to access for individual travelers, such as observing early morning brewing operations.
#Quality service
Creating news by involving business partners

Leaf Publications Co., Ltd.
A media company specializing in regional information launched the Ethical Food Loss Alliance together with about 40 organizations, including restaurants and hotels. The alliance conducts various initiatives—from research to practical actions—to reduce food loss. The company also publishes a free paper that encourages people to think about the SDGs.
#Environment
/landscape conservation
Developing businesses by making use of local residents’ skills

WACK JAPAN Co., Ltd.
The company collaborates with local women skilled in areas such as foreign languages and the tea ceremony to offer more than 100 types of cultural experience tours, creating employment for about 150 people each year. It also runs educational travel programs where international students guide tours of Kyoto in English and operates the “World Café,” where students from over 65 countries serve customers.
#Harmony between citizen life and tourism
Retail partners share the product’s story with customers

IKEUCHI ORGANIC Co., Ltd.
A towel manufacturer from Imabari that has set the long-term goal of “creating towels that babies can safely eat by 2073.” Its products have been adopted by hotels and restaurants that resonate with this story and philosophy, helping to expand a network of sustainable manufacturing. The company opened a store in Kyoto in 2014.
#Environment
/landscape conservation
We are pleased to introduce initiatives led by businesses participating in the Kyoto Guidelines for sustainable tourism Promotion Declaration that are creating new value in tourism.
TABLOID
A public relations tabloid featuring businesses that have submitted the Kyoto Guidelines for sustainable tourism Promotion Declaration has been published.

