takingTeam performance
takingTeam performance
takingTeam performance
Code of Conduct
Code of Conduct
Excellent case collection
Big Smile
Hozukyo Gorge is known as one of Kyoto's most beautiful landscapes. It stretches from the Hozu Bridge area in Kameoka City to Togetsukyo Bridge in Arashiyama, and rafting on the Hozu River is a popular activity that allows you to experience this magnificent natural scenery up close. Big Smile, the company that runs this rafting tour, is not only involved in the tourism business, but is also actively involved in rescue activities to ensure river safety and environmental protection activities. We would like to introduce some of their diverse activities.
Food, entertainment, sightseeing,
Creating a place where people can gather,
Taking on the challenge of spreading the appeal of Rakusai
DELICE Kyoto
Rakusai has long been known as a bamboo producing region. DELICE Kyoto, which is based in this area, is a farm that produces bamboo shoots and Tomiyu persimmons, which are Rakusai specialties, but it also tackles issues such as utilizing abandoned bamboo forests and non-standard agricultural products, a shortage of workers, and promoting tourism in the region. We interviewed them about their activities to liven up Rakusai and attract people to the area, leading to solutions to local issues.
The hand-painted Yuzen technique lives on in denim.
Transmitting Kyoto traditions across generations and countries
Kyoto Denim
Kyoto Denim produces denim bags with hand-painted Yuzen patterns.
Now in their 20th year of activities aimed at connecting traditional techniques to the next generation and the world, they spoke about how they use social media to disseminate information, interact with customers and the local community, and their work as a Kyoto tourism hospitality concierge.
Promoting sustainable tourism by promoting the ancient capital's new attractions.
Popular with local communities With the nickname "Arashi-den"
Keifuku Electric Railroad Co., Ltd.
Affectionately known as "Randen," the Arashiyama Main Line connects Arashiyama with the city center, and the Kitano Line is dotted with lush greenery and famous temples along the line. Keifuku Electric Railroad Co., Ltd. provides access to tourist destinations on both the east and west sides of Kyoto City, including the Eizan Cable Ropeway, which offers spectacular natural scenery from Yase to Mount Hiei. We spoke to the company about its various initiatives, such as smooth transfers between various forms of transportation, barrier-free station access, and decentralization of tourism.
We want to connect with the town and convey "modern Kyoto culture" to visitors.
THE HOTEL HIGASHIYAMA KYOTO TOKYU, A Pan Pacific Hotel
THE HOTEL HIGASHIYAMA KYOTO TOKYU, A Pan Pacific Hotel opened in the summer of 2022 in the popular tourist destination Higashiyama area. Built on the site of a former elementary school alongside a local community facility, the hotel has also been selected as an "Excellent Business Promoting Sustainable Kyoto Tourism" in the Kyoto Tourism Morality Project promoted by Kyoto City. We will introduce the hotel's ties with the local community and its efforts that are deeply connected to Kyoto culture.
Through Uji tea,
communication between people
The hospitality that is born
Otani Tea Farm
Fushimi Inari is a popular tourist destination, even from overseas. Otani Tea Farm, which conveys the deliciousness of Uji tea here, provides explanations on how to brew tea and how to make matcha, as well as bookmarks in multiple languages. We spoke to them about their efforts to attract inbound tourists and to value connections with the local community, including children and the elderly.
A bridge between the local area and overseas.
A spirit of hospitality Towards a Diversity that is
Rooted in Quality Service
Yoshiya, Arashiyama, Kyoto
Arashiyama, known as Kyoto's leading tourist destination, is an area that attracts many visitors from overseas. "Kyoto Arashiyama Yoshiya," which has been in business here for over 80 years, is actively working to provide halal and vegan food for Muslims. We spoke to them about their contributions to the local community and their services that respond to diversity, such as serving as a bridge between overseas and local junior high school students.
Supporting young artists Townhouse tenement.
"Living Landscape"
What does the museum convey to visitors?
Ajiki Alley
Alleys lined with red-painted lattices and houses facing each other with their eaves facing each other are one of the unique sights of Kyoto. Among them, Ajiki Alley in Higashiyama Ward has supported young artists and craftsmen for 20 years and has become a source of culture and art. As it attracts many tourists, we will introduce the efforts and new challenges of this alley.
Blending into the local community Protect the environment.
"Our Town Hotel"
What does the World have to say?
Hotel Nikko Princess Kyoto
Hotel Nikko Princess Kyoto is located near Shijo Karasuma, Kyoto's most popular shopping district.
In addition to serving as a base for tourists, the hotel has been highly praised by Kyoto City and the country for its contributions to the local community, such as hosting the Gion Festival and responding to disasters, as well as for having developed a unique recycling system.We spoke to them about the source of their commitment to valuing ties with the local community, even though their main customers are visitors to the city.
Because it continues to evolve, it feels new even after a second or third visit. That is Kyoto's charm.
Kyoto Cuisine Kinobu [Part 2]
Kinobu, a Japanese restaurant that started as a catering business before the war
We spoke to Takuji Takahashi, the third-generation head of the family who is known as a revolutionary in Japanese cuisine and continues to promote the new appeal of Japanese cuisine, such as Japanese cuisine combined with wine, about his many imaginative efforts, including challenges during the COVID-19 pandemic and human resource development, as well as his cooking.
Spreading the charm of Japanese cuisine from Kyoto to the world. Kyoto cuisine that matches the food culture and times
Kyoto Cuisine Kinobu [Part 1]
Kinobu, a Japanese restaurant that started as a catering business before the war
We spoke to Takuji Takahashi, the third-generation head of the family who is known as a revolutionary in Japanese cuisine and continues to promote the new appeal of Japanese cuisine, such as Japanese cuisine combined with wine, about his many imaginative efforts, including challenges during the COVID-19 pandemic and human resource development, as well as his cooking.
A new form of taxi born from “regional cooperation”
Aoi Automobile Co., Ltd.
Aoi Jidosha is a taxi company based in Rakuhoku, Kyoto.
We are not only used as a means of sightseeing, but also as professional Kyoto guides, and are actively involved in various fields such as universal service, regional cooperation, environment, work style, and industry-academia collaboration, pursuing new taxi services. We spoke to him about his efforts to do so.
To convey the spirit of harmony,
What Ryokan in Kyoto can do
Towa Ryokan
Ms Yoshiko Ota
Towa Ryokan is a ryokan located in Shimogyo-ku, Kyoto.
In order to convey Japanese culture not only to visitors to Kyoto, but also to young people and locals, the ryokan pursues what it can do and proposes a variety of services. We spoke with them about their hospitality, which includes a tea ceremony room, barrier-free facilities, and vegan cuisine inspired by vegetarian cuisine, so that many people can enjoy sightseeing in Kyoto.
Kyutei Omuro - The important aspects of both maintaining and utilizing a cultural property
Director, Kyutei Omuro
(Evans Co., Ltd.)
Ms. Harumi Yamamoto
Omuro is located in Ukyo-ku, Kyoto City, known for Ninna-ji Temple. In a corner of this area, a suburban residence has been preserved as it was when it was built more than 80 years ago. The name of this residence, which is registered as a Tangible Cultural Property of Japan, is “Kyutei Omuro”. Throughout the year, it is used for various occasions such as photo shoots, dinners, and seminars, as well as for special open house events and a beer garden event called “Bishu Rakutei,” and the building attracts many visitors with its value that goes beyond its role as an architectural structure. There are “people” there who have a philosophy of protecting and weaving together cultural properties, who take action with sincerity. The charm of cultural properties is their “people”. We interviewed Mr. Yamamoto, the director of the Kyutei Omuro, about the power of “people” to enhance the value of cultural properties.
Why did Snow Peak open a “community-based store” in Saga Arashiyama?
Snow Peak Land Station Kyoto Arashiyam
(Snow Peak, Inc.)
Ms. Naomi Sawa, Deputy Manager
Snow Peak Inc. was founded in 1958 as a hardware wholesaler in Tsubame-Sanjo, Niigata Prefecture. With the development of original mountaineering equipment, the company has led the camping culture from various angles as a comprehensive outdoor manufacturer, and the outdoor leisure boom that accompanied the pandemic has also caught the public's attention. In August 2020, such a successful company opened “Snow Peak Land Station Kyoto Arashiyama,” which combines a store, café, and lodging facilities. How did the company deepen its ties with the local community in developing a new business in Kyoto, a city known for its tourism? We asked the deputy manager, Ms. Naomi Sawa, to give us her views from the frontline, which she must have observed having come from “outside” Kyoto.
English Picture Book Saika - Kyoto Handicraft Center's International Bookstore for Children
Kyoto Handicraft Center
(Amita Corporation)
Mr. Tomokuni Amita, President
Amita Corporation has been selling traditional Japanese crafts overseas ever since its establishment in 1932. The third generation president, Tomokuni Amita, opened “English Picture Book SAIKA” in a corner of the Kyoto Handicraft Center, which he manages, in order to contribute to English education for local children by utilizing the company's strengths in developing its business aimed at foreigners. The company's efforts to realize “harmony between civic life and tourism” reveal a mindset that will be indispensable for future tourism business operators.
Experience in dealing with food diversity in the inbound business is the key to success in new business
Kamogawa Bakery
(Japan Food Entertainment Co., Ltd.)
Shin Miyazawa, President
Kamogawa Bakery opened in Kawaramachi Marutamachi in November 2020. The company is making advanced efforts to embody Kyoto Tourism Etiquette by accommodating diverse food cultures, including vegan and Halal, taking measures to reduce environmental impact, and introducing a contactless system that is in line with the with Corona age. We interviewed president, Shin Miyazawa about the circumstances that led to his decision to launch a bakery as a new business – a departure from running a ramen store popular with foreign tourists – and his thoughts on the business.
Efforts of a Long-established Japanese inn as a base for conveying local culture
Proprietress of Ryokan “Nissho Besso”
Ms. Miki Tanaka
The “Nissho Besso” ryokan in Sanjo Tominokoji, Kyoto, is a ryokan that makes use of the building remaining from more than 230 years ago in the late Edo period. Miki Tanaka, who inherited this place from her parents and has been the proprietress for about 20 years, not only manages her own inn, but also serves as the chairperson of the All Japan Ryokan Hotel Association Women Managers' Society from 2019. We asked her about her thoughts on Kyoto Tourism Etiquette from the perspectives of Kyoto as a region and the ryokan industry as a whole.
Kyoto cuisine restaurant that preserves the Kyoto style
The third-generation owner of “Hatakaku”
Mr. Kazuo Shinzo
What should be valued in order to realize sustainable tourism in Kyoto?
What is Kyoto's uniqueness and what are the attractions of Kyoto that tourists are seeking? We will find clues in the story of Mr. Kazuo Shinzo, the third-generation owner of “Kyo Ryori Hatakaku,” a Japanese restaurant in Kamigyo-ku, Kyoto City that has been in business for more than 100 years.
Inns of the future
This is a collection of case studies of lodging facilities that harmonize with the lives of citizens as members of diverse local entities and contribute to the revitalization of the local economy and local communities through initiatives in cooperation with local organizations, etc., based on the Kyoto Tourism Code of Conduct (Kyoto Tourism Etiquette).
We are looking for excellent examples!
The Kyoto City Tourism Association is looking for tourism business operators that conform to Kyoto tourism morals.
Case studies submitted may be introduced on the website or used in training.
For more information,please check here.
