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Code of Conduct
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List of Awardeed Companies in the 2022 "Excellence in Ethical and Sustainable Tourism Business Practices"

Aiming to Become an “Indispensable Presence in the Community”

Aoi Motors Co., Ltd.
As a community-based taxi company, Aoi Taxi works under the theme of “community collaboration.” Its initiatives include participating in local cleanup activities, actively hiring local residents, introducing locally recommended sightseeing model courses, and taking part in career education classes with nearby universities.
The company has also been certified as a “Senior-Friendly Business” and a “Kyoto Heartful Company.”
#Harmony between civic life and tourism
#Reiwa 4th Year Excellent Business Award Winner
Preparing for Disasters Together with Local Residents

Ajiki Roji
Ajiki Roji is a row of over 100-year-old traditional townhouses (machiya) where young artists live and work in an integrated lifestyle.
To enhance disaster preparedness, automatic fire alarms that notify the property owner in case of fire have been installed in every unit. Residents are also regularly informed about how to use fire extinguishers and evacuation routes in case of an emergency.
#DisasterResponse
#Reiwa 4th Year Excellent Business Award Winner
A Journey Connecting Tourism and the Environment for the Next Millennium

Adplants Corporation
To help preserve the natural landscape of Saga–Arashiyama—known for its bamboo groves, red pine forests, and rice fields—for the next thousand years, the company offers experiential programs such as bamboo shoot digging and rice planting.
Through these activities, participants can experience efforts to restore natural environments close to traditional rural landscapes.
This tour invites participants to help regenerate one of Kyoto’s beautiful natural areas together.
Why not begin a journey that looks ahead to the next thousand years?
#Environmental and landscape conservation
#Reiwa 4th Year Excellent Business Award Winner
Working with Local Communities to Revitalize the Region

Alpha Travel Co., Ltd.
This Kyoto-based travel agency collaborates with local communities and DMOs to discover attractive local spots and tourism resources, which are then developed into travel tours.
The company is actively engaged in promoting the appeal and revitalization of the Keihoku area and other northern mountainous regions of Kyoto City.
#Harmony between civic life and tourism
#Reiwa 4th Year Excellent Business Award Winner
Contributing to the Preservation of Local Culture

The Westin Miyako Kyoto
Located in Kyoto’s Higashiyama area, this historic hotel has more than 130 years of history and offers panoramic views of the ancient capital alongside beautiful seasonal scenery.
The hotel contributes to the preservation and promotion of local culture through initiatives such as dispatching volunteers to nearby shrine festivals and organizing tours of the Japanese garden on the hotel grounds—designated and registered as a cultural property by Kyoto City—as well as nearby cultural sites.
#Harmony between civic life and tourism
#Reiwa 4th Year Excellent Business Award Winner
Creating a Hotel that Connects with the Local Community

Ace Hotel Kyoto
With the goal of becoming a hotel that coexists with the local community, the hotel opens its lobby 24 hours a day as a public space for the city that anyone can use.
The hotel also actively contributes to the community by featuring artworks by Kyoto-based artists and craftspeople and implementing initiatives such as SDGs classes and art projects in collaboration with a local junior high school.
(Image: ©Yoshihiro Makino)
#Harmony between civic life and tourism
#Reiwa 4th Year Excellent Business Award Winner
Business Operations Conducted with the Understanding of Local Residents

Kyutei Omuro
(Operated by Evans Co., Ltd.)
“Kyutei Omuro” is a registered Tangible Cultural Property of Japan, a private residence built in the early Showa period.
The property is utilized through activities such as operating a rental event space and holding special public openings. As the facility is located within a residential neighborhood, the operators carefully consider harmony with local residents by distributing complimentary invitations for special events to neighbors and conducting cleanup activities along the route to the nearest station.
#Harmony between civic life and tourism
#Reiwa 4th Year Excellent Business Award Winner
Protecting the Local Landscape and Safety Through Daily Work

Ebisuya
Rickshaw drivers who guide sightseeing tours not only provide transportation but also contribute to the local community through cleanup activities, disaster-prevention efforts, and participation in the Kyoto Prefectural Police initiative “Kodomo 110 Rickshaw,” which helps protect children in the community.
With a philosophy centered on contributing to society, Ebisuya works to protect the local landscape and community safety through its daily operations.
#Harmony between civic life and tourism
#Reiwa 4th Year Excellent Business Award Winner
Promoting Responsible Bicycle Tourism in Kyoto

Kyubey Co., Ltd.
A long-established bicycle retailer in Kyoto began offering a bike-sharing service in 2019.
While improving convenience for both residents and visitors, the company also works to promote responsible bicycle use. Initiatives include displaying cycling rules and restricted areas within the bike-sharing app and creating educational materials on cycling etiquette in collaboration with the city and local universities.
#Harmony between civic life and tourism
#Reiwa 4th Year Excellent Business Award Winner
Protecting Kyoto’s Traditions as a Member of the Community

Kinobu
(Kyoto Cuisine Restaurant)
The restaurant\ actively contributes to the promotion and development of Kyoto’s culinary culture by participating in lectures, projects, and other initiatives related to Kyoto cuisine.
During the Gion Festival, the restaurant also supports the local community as a member of its neighborhood association by providing venues and having staff participate in festival operations, thereby contributing to local revitalization.
#Harmony between civic life and tourism
#Reiwa 4th Year Excellent Business Award Winner
Creating Opportunities to Experience the Essence of Traditional Food Culture

Toribei
(Matsuo Onsen Kyoto Cuisine Toribei Co., Ltd.)
This traditional restaurant in Arashiyama participates in the “KYOTO365” food culture experience project together with more than 80 long-established restaurants in Kyoto.
With the theme “Experience the Authentic Kyoto,” the program allows participants to enjoy meals while learning about Kyoto’s history and culture, helping to pass on traditional culinary culture to the next generation.
#High-quality service
#Reiwa 4th Year Excellent Business Award Winner
Embracing a Lifestyle that Is Good for People and Nature

GOOD NATURE STATION
A multi-purpose commercial complex offering hotel accommodations, retail, and services centered around the concept of sustainability.
The facility implements a wide range of sustainability initiatives throughout the building, including composting food waste, reducing disposable amenities, and developing products with clear traceability.
#Environmental and landscape conservation
#Reiwa 4th Year Excellent Business Award Winner
Proposing a Hotel Stay with the Next Thousand Years in Mind

The Thousand Kyoto
Under the slogan “Think 1000 year comfort.”, the hotel promotes sustainability initiatives, including Kyoto’s first urban beekeeping program at a hotel, the elimination of plastic amenities, and participation in collection programs for used stainless steel bottles.
In 2022 alone, the hotel implemented 100 SDGs-related actions, demonstrating its commitment to environmentally responsible hospitality.
#Environmental and landscape conservation
#Reiwa 4th Year Excellent Business Award Winner
Connecting Visitors and Local Residents to Revitalize the Community

Shirakawa Community Development Company Co., Ltd.
The company operates “Shirakawa Life Academia,” a learning platform that connects tourists with the local community.
In addition to inbound tours introducing the Shirakawa area—where the culture of Kyoto’s traditional townspeople remains alive, the organization hosts workshops such as knife-sharpening classes and mizuhiki craft sessions led by local artisans from nearby shopping streets, helping to stimulate the local community and economy.
#Harmony between civic life and tourism
#Reiwa 4th Year Excellent Business Award Winner
Creating a Ryokan Experience Where Guests Can Enjoy Japanese Culture

Towa Ryokan
The ryokan is committed to creating an environment where international visitors, elderly guests, and guests with disabilities can stay comfortably.
Initiatives include installing visual notification systems in some guest rooms to signal staff visits through light alerts, as well as offering vegan and vegetarian kaiseki meals in addition to traditional Kyoto-style kaiseki cuisine.
#High quality service
#Reiwa 4th Year Excellent Business Award Winner
Respecting Diversity in Food Culture

Yoshiya (Chuo Kanko Co., Ltd.)
A Japanese restaurant located in Arashiyama, Yoshiya has long been committed to accommodating diverse dietary needs.
The restaurant offers halal, vegan, gluten-free, and allergen-free meal options, and also provides a prayer room for Muslim guests.
In addition, the restaurant supports exchange programs between a local junior high school and a school in Indonesia, promoting cross-cultural understanding through food.
#High quality service
#Reiwa 4th Year Excellent Business Award Winner
Sharing Kyoto’s Appeal While Harmonizing with Local History and Culture

Park Hyatt Kyoto
Respecting local culture, the hotel was designed from the construction stage with careful consideration for harmony with the surrounding townscape of traditional tiled roofs.
Efforts were also made to preserve and restore the historic buildings and gardens of the adjacent “Kyoyamato Villa.”
Today, as a hotel closely connected with the community, Park Hyatt Kyoto continues to engage in various initiatives, including introducing nearby shops and traditional crafts through its official Instagram account, offering cultural experiences that allow guests to deepen their understanding of Kyoto, and participating in cleanup activities along the Kamo River riverbanks.
#Harmony between civic life and tourism
#Reiwa 4th Year Excellent Business Award Winner
Contributing to Community Vitality Through Local Collaboration and Exchange

Four Seasons Hotel Kyoto
The hotel actively contributes to the local community through various initiatives, including hosting work-experience programs for elementary school students appointed as Junior Kyoto Cultural Tourism Ambassadors and organizing free wellness events open to local residents.
In addition, the hotel makes its AED available to the public 24 hours a day and lists it on the local community AED sharing map, enabling the facility to serve as a public resource during emergencies.
#Harmony between civic life and tourism
#Reiwa 4th Year Excellent Business Award Winner
Preparing to Support the Community in Times of Disaster

Hotel Nikko Princess Kyoto
This hotel actively implements disaster preparedness initiatives, including formulating plans to assist stranded commuters during emergencies, registering as a “disaster cooperation well” provider to supply groundwater to the community, and participating in “Anshin Emergency Network Kyoto” while installing AED equipment.
The hotel also takes part in the “Kodomo 110 House” program, serving as a safe refuge where children can seek help if they feel in danger.
#DisasterResponse
#Reiwa 4th Year Excellent Business Award Winner
Solving Social Issues in Ways That Benefit Everyone

Magasinn Inc.
At the entrance of its accommodation facility, the company operates “Nakagokucho Seikaten,” a produce stand that redistributes imperfect or unsold vegetables that might otherwise become food waste, helping return them to the local community.
The company also practices sustainable initiatives such as using trial-print sheets from local printing companies—paper that would normally be discarded—to package items sold through its online store.
#Environmental and landscape conservation
#Reiwa 4th Year Excellent Business Award Winner
Creating Opportunities for Community Interaction

Matsui Bekkan Hanakanzashi
The ryokan provides its facilities free of charge as a venue for the neighborhood’s Jizobon festival, a traditional local event for children and residents.
In addition, during the Gion Festival’s Yoiyama evenings, the ryokan hosts a beer garden and distributes complimentary drink and meal vouchers to nearby residents.
Through these initiatives, the establishment supports opportunities for local community interaction as an active member of the neighborhood.
#Harmony between civic life and tourism
#Reiwa 4th Year Excellent Business Award Winner
Preventing Tourism Issues and Ensuring Safety and Security

Matsui Honkan
This long-established ryokan welcomes group travelers and school excursions.
When buses stop along Oike Street for guest pick-up and drop-off, staff members are stationed at nearby street corners to guide guests safely.
These efforts help prevent accidents while giving priority to commuters and students, ensuring harmony between local daily life and tourism activities.
#Harmony between civic life and tourism
#Reiwa 4th Year Excellent Business Award Winner
Business Activities that Help Protect Community Safety

Union Co., Ltd.
The company participates in “Kyoto Community Watch Program,” a crime prevention initiative in which local businesses help watch over neighborhoods.
By utilizing taxis that travel throughout the city, the company contributes to monitoring and supporting elderly residents and children.
When guiding passengers, drivers also share local attractions and tourism etiquette, helping promote tourism that respects the daily lives of Kyoto residents.
With the motto of safety, reliability, and heartfelt service, the company aims to be a taxi service trusted by both residents and visitors.
#Harmony between civic life and tourism
#Reiwa 4th Year Excellent Business Award Winner
Enhancing Services by Leveraging Each Staff Member’s Strengths

Watazen Ryokan
This long-established ryokan with over 190 years of history has undertaken organizational reforms to improve both productivity and hospitality.
Through initiatives such as multi-skilled staff training and reviewing business operations, the ryokan has successfully increased productivity while also allowing more time for guest interaction.
It has also introduced unique services that make use of each staff member’s strengths, including “Terakoya at the Ryokan,” a program that temporarily cared for children during school closures caused by the COVID-19 pandemic.
#Harmony between civic life and tourism
#Reiwa 4th Year Excellent Business Award Winner
Providing High-Quality Hospitality Through Staff Skill Development

One World Co., Ltd.
The company manages reception and ticketing services at tourist facilities in Kyoto.
To enhance staff skills, the company established a “Skill Development Support Program,” which subsidizes the costs of certification exams such as the Kyoto Tourism Certification Test and the Eiken English Proficiency Test, as well as learning materials.
Through these initiatives, the company focuses on developing personnel capable of delivering high-quality hospitality services, guided by the philosophy of creating value for people and inspiring those they serve.
#High quality service
#Reiwa 4th Year Excellent Business Award Winner
We are pleased to introduce initiatives led by businesses participating in the Kyoto Guidelines for sustainable tourism Promotion Declaration that are creating new value in tourism.
TABLOID
A public relations tabloid featuring businesses that have submitted the Kyoto Guidelines for sustainable tourism Promotion Declaration has been published.

