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京都市及び公益社団法人京都市観光協会（DMO KYOTO）では、持続可能な観光をこれまで以上に進めていくために、「京都観光行動基準（京都観光モラル）～京都が京都であり続けるために、観光事業者・従事者等、観光客、市民の皆様とともに大切にしていきたいこと～」を策定いたしました。今後、京都観光に関わる全ての皆様が、お互いを尊重しながら、持続可能な京都観光を、ともに創りあげていくことを目指しております。 ページ TOP HOME latest news Philosophy visitor Tourism and tourism enterprise staff Collection of excellent business records Achievement Downloaded material DOWNLOAD DOWNLOAD You can download materials related to the Kyoto Tourism Code of Conduct (Kyoto Tourism Etiquette). Kyoto Tourism Code of Conduct (Kyoto Tourism Etiquette) full text B2Panel JA PDF DOWNLOAD A4Document EN CN TW PDF DOWNLOAD Kyoto Tourism Code of Conduct (Kyoto Tourism Etiquette) logo Logo JA EN JPGs You can download 3 patterns logos at once. DOWNLOAD Kyoto Tourism Code of Conduct (Kyoto Tourism Etiquette) summary A4Leaflets JA PDF for tourist for bussiness DOWNLOAD Signage JA JPGs You can download two sizes at once, 1920px x 1080px and 3840px x 2160px, respectively. DOWNLOAD Signage JA JPGs You can download two sizes at once: 1920px x 1080px and 3840px x 2160px. DOWNLOAD Kyoto Sightseeing Style ～Help preserve the essence of Kyoto-Ideals we should all share～ A4Leaflets JA／EN CN／TW PDF DOWNLOAD Signage JA EN CN TW JA／EN CN／TW JPGs You can download "Drop off your luggage," "Make a smart move," "Think local," and "Shop with the environment and local area in mind"at once. DOWNLOAD Signage JA EN CN TW JA／EN CN／TW JPGs You can download "Drop off your luggage," "Make a smart move," "Think local," and "Shop with the environment and local area in mind"at once. DOWNLOAD Signage JA MP4 You can download "Drop off your luggage," "Make a smart move," "Think local," and "Shop with the environment and local area in mind"at once. DOWNLOAD Signage JA MP4 You can download "Drop off your luggage," "Make a smart move," "Think local," and "Shop with the environment and local area in mind"at once. DOWNLOAD Do you know the best way to tour Kyoto? A4Leaflets JA EN PDF You can download "Researching Kyoto", "Visiting Temple&shrines", "Keeping Hydrated" and "Giving Souvenirs" at once. DOWNLOAD Signage JA EN MP4 You can download "Researching Kyoto", "Visiting Temple&shrines", "Keeping Hydrated" and "Giving Souvenirs" at once. DOWNLOAD Signage JA EN MP4 You can download "Researching Kyoto", "Visiting Temple&shrines", "Keeping Hydrated" and "Giving Souvenirs" at once. DOWNLOAD MIND YOUR MANNERS A4Leaflets EN CN TW PDF Leaflet for foreigners DOWNLOAD material EN CN TW JPGs You can download all 11 tips and rules of the leaflet for foreigners DOWNLOAD Signage EN CN TW JPGs Manners awareness image for digital signage for foreigners. DOWNLOAD Signage EN CN TW JPGs Manners awareness image for digital signage for foreigners. DOWNLOAD KYOTO MACHI-QUETTE B2Panel JA PDF Manners awareness leaflet for Japanese DOWNLOAD ENJOY RESPECT KYOTO material English JPGs You can download the "ENJOY RESPECT KYOTO" stickers (14 stickers in total), a tool to raise awareness of good manners. DOWNLOAD Enjoy hands-free sightseeing in Kyoto A4Leaf JA EN simplified characters traditional characters PDF Coming soon Signage JA EN simplified characters traditional characters Japanese/English JPGs DOWNLOAD Digital billboard Japanese English simplified characters traditional characters Japanese/English JPGs download

京都市及び公益社団法人京都市観光協会（DMO KYOTO）では、持続可能な観光をこれまで以上に進めていくために、「京都観光行動基準（京都観光モラル）～京都が京都であり続けるために、観光事業者・従事者等、観光客、市民の皆様とともに大切にしていきたいこと～」を策定いたしました。今後、京都観光に関わる全ての皆様が、お互いを尊重しながら、持続可能な京都観光を、ともに創りあげていくことを目指しております。 HOME latest news Philosophy visitor Tourism and tourism enterprise staff Collection of excellent business records Achievement Downloaded material Kyoto tourism moral logo Kyoto tourism moral logo Kyoto tourism moral logo 1 1/5 This code of conduct lays down values and guidelines to be cherished and implemented by all persons involved in tourism in Kyoto, promoting mutual respect among the tourism industry and its workers, tourists, and residents, while facilitating their mutual cooperation in the preservation and transmission of this irreplaceable city and its culture for future generations. FOR TOURISTS FOR BUSINESS NEWS New information about Kyoto Tourism Etiquette. NEWS 10/9/26 "Case" has been updated MORE > 9/30/26 "Case" has been updated MORE > 9/7/26 "Case" has been updated MORE > NEWS What is the Code of Conduct for Sustainable Tourism in Kyoto ABOUT Kyoto City and Kyoto City Tourism Association (DMO KYOTO) have compiled this Code of Conduct with the aim of creating sustainable tourism in Kyoto together with all people involved in tourism in Kyoto, while respecting each other. These are standards of conduct to be valued by tourism businesses and their employees, tourists, and residents living in Kyoto, in order for Kyoto to remain Kyoto, and acting in accordance with these standards from their respective standpoints should lead to Kyoto being passed on to the future. Tourism businesses, employees, etc. (including organizations related to tourism) Cooperation in local activities, provision of high quality services and products to tourists, business activities in preparation for disasters, etc., in order to ensure the sustainable development of the business together with the local community Tourists Behavior that respects local rules and customs, environmentally friendly tourism, interaction with Kyoto locals, etc., for a deeper appreciation and enjoyment of Kyoto. For residents To foster pride in Kyoto, and to preserve Kyoto’s irreplaceable charms for future generations:Promote the transmission of Kyoto’s history, culture, and traditions to future generations through recognizing, learning, and enjoying the charms of Kyoto to the fullest, and proudly cooperate in its maintenance and developm ent. Background and Objective The recent years have seen tourism-related issues attendant to a rapid rise in the number of tourists visiting Kyoto from abroad. These issues included congestion in certain tourist spots, as well as problems caused by differences in cultures and customs, resulting in interference in the daily lives of residents. At the time when Kyoto City and DMO KYOTO were working to find solutions to these tourism issues, travel demand plummeted due to the spread of the novel coronavirus infectious disease, putting Kyoto tourism in a critical situation. Amid this crisis, these organizations are now preparing for the recovery of Kyoto tourism with plans aimed to preclude the reoccurrence of previous tourism-related issues, seeking approaches to avoid reproducing the situation of tourism prior to COVID-19. This code of conduct places importance on the daily lives of residents and local culture to promote tourism that could contribute to the local community in a manner that will improve the quality-of-life of the residents while also allowing the visitors to enjoy the charms of Kyoto. This code of conduct lays down values and guidelines to be cherished and implemented by all persons involved in tourism in Kyoto, promoting mutual respect among the tourism industry and its workers, tourists, and residents, while facilitating their mutual cooperation in the preservation and transmission of this irreplaceable city and its culture for future generations. In November, 2020, Kyoto City and DMO KYOTO established the Code of Conduct for Sustainable Tourism in Kyoto. This code of conduct was drawn up in response to the “Kyoto Declaration on Tourism and Culture, ”the resulting document of the 4th UNWTO/UNESCO World Conference on Tourism and Culture that was held in Kyoto in December, 2019. The Kyoto Declaration pointed out the necessity for a code of conduct to raise the ethical awareness of all persons involved in tourism, in order to promote sustainable development of tourism and culture. UNWTO/UNESCO World Conference on Tourism and Culture 2019」brochure（PDF・Japanese) About the Logo LOGO The logo mark symbolizing Kyoto Tourism Etiquette represents the three parties of tourists, business operators, and residents with a human-shaped motif, expressing that everyone will work together to build up Kyoto Tourism Etiquette. The rounded shape without corners represents kindness and compassion, and the vivid color scheme represents the hope and brightness within. We have also created an English version of the logo so that foreign tourists can also understand it. Mind Our Tourism MORAL Philosophy MORE Code of Conduct (Yukyaku Suchi) MORE Code of conduct (Tourism and tourism companies, professional staff Suchi) MORE Collection of excellent business records MORE Achievement MORE

Kyoto City and Kyoto City Tourism Association (DMO KYOTO) have compiled this Code of Conduct with the aim of creating sustainable tourism in Kyoto together with all people involved in tourism in Kyoto, while respecting each other. These are standards of conduct to be valued by tourism businesses and their employees, tourists, and residents living in Kyoto. Kyoto tourism moral promotion declaration company Company committed to Sustainable Tourism in Kyoto Tourism business operators, workers, tourists, citizens respect each other, In order to further promote “sustainable tourism” for Kyoto to continue to be Kyoto, We will support tourism business operators who are trying to promote initiatives in line with Kyoto tourism morals. Application period August 26, 2020 (Friday) to February 28, 2023 (Tuesday) Apply Let's create Kyoto tourism that connects to the future together! The "Kyoto Tourism Moral Promotion Declaration" is a declaration of what companies and organizations in Kyoto City that are trying to create sustainable tourism are already working on and what they will be working on in the future. By doing so, we will give full support to businesses in the city, etc., foster sympathy with tourists and citizens, and make it easier for businesses to promote sustainable initiatives. attempt ACTION We will support tourism business operators who are trying to promote initiatives that match Kyoto tourism morals. We support your efforts through briefing sessions and self-check sheets. Kyoto Kanko Moral has a sheet that allows you to self-check the current status of your company's sustainable efforts. We will also hold briefing sessions in cooperation with industry groups, etc., and support your challenges for the future. You can use PR tools to appeal your efforts. An official sticker will be provided to all business operators who have completed declaration registration. You can also download a design template that can be combined with your company's logo and appealed in stores or on social media. We will inform the companies that have applied for it at a later date. You can post your efforts on your website, etc., and widely publicize them both inside and outside the company. Businesses who have completed declaration registration will be posted on the official website. At the same time, we will disseminate information widely in tabloid magazines and other public relations materials, fostering sympathy not only among tourists but also among colleagues who work with us and residents of the area. declare DECLARE We are looking for business operators who will act so that Kyoto will continue to be Kyoto. 宣言する STEP 1 Application Requirements Check the registration requirements etc. STEP 2 Download and fill out the application form STEP 3 Send the application form and image to the address on the right STEP 4 The secretariat confirms and examines the content of the application STEP 5 Issuing stickers and announcing the details of the efforts on the Kyoto Tourism Moral Site, etc. Application method (1) Download and fill out the "Application/Checklist" (Excel format). ② Please send to the following email address. *Please be sure to send the data in Excel format. * Please add "[application date_business name]" to the beginning of the data name. destination moral@kyokanko.or.jp styles Application Requirements Application/Checklist Example of entry_For those who wish to apply only for Moral Declaration business application Entry example_Those who wish to apply for the Moral Declaration Business and Excellent Business Award Entry example_Those who wish to apply for an excellent business recognition award (only for businesses that have already made a moral declaration) Attachment_Specific examples of initiatives 様式類 Apply to Reception desk Kyoto City Tourism Association E-mail 　　 moral@kyokanko.or.jp Cooperation Kyoto City, public interest Kyoto City Tourism Association This project is a project of the Ministry of Land, Infrastructure, Transport and Tourism's Kinki District Transport Bureau's "visualization project for efforts that contribute to sustainable tourism." carry out. 様式類 Declaration businesses MAP We will “visualize” businesses that promote initiatives that contribute to sustainable tourism. MAP Kyoto tourism moral promotion declaration company all of you Introducing Member of Sustainable Tourism in Kyoto Promotion declaration companies Frequently Asked Questions FAQ Q.1 Is the target only tourism-related businesses? A. Not only city tourism-related businesses, but also businesses that provide services and promote initiatives that contribute to promoting Kyoto tourism morals within the city, NPOs, etc. are eligible. Q.2 What are the benefits of declaring it? A. As an entity that actively works on Kyoto tourism morals, we can not only publish the names of business operators and their efforts on the Kyoto City website, but also display stickers at facilities, stores, etc. to promote them to tourists. Related information INFORMATION Enjoy your trip to Kyoto with advance reservations June 16, 2020 Due to the spread of COVID-19, you have refrained from going out for an extended period of time. We would like to introduce some plans that will enable you to experience Kyoto's history and culture safely while continuing to take care of your health and safety. Learn more Kyoto Tourism Comfort Map: Helpful for Avoiding the 3 Cs December 20, 2020 To help you enjoy a safe, secure and comfortable trip to Kyoto while avoiding crowded times and places, we are providing information that will help you avoid crowds when sightseeing (such as predicted tourist comfort levels and real-time information from live camera footage). Learn more Kyoto Tourism Ethics Workshop September 2, September 9, September 28, November 4, 2021 We invited volunteers from the industry and students from Kyoto University's Tourism MBA to hold a total of four workshops with the aim of generating ideas for public awareness tools that would serve as a stepping stone to putting Kyoto's tourism ethics into practice. Learn more Call for applications for the "Kyoto Sustainable Tourism Awards" December 21, 2022 In order to address tourism issues and further promote sustainable tourism, we are looking for businesses to apply for the "Excellent Businesses Promoting Sustainable Tourism in Kyoto Awards" with the aim of spreading Kyoto Tourism Ethics and encouraging tourism-related businesses to further implement initiatives in line with Kyoto Tourism Ethics. Learn more

Kyoto City and Kyoto City Tourism Association (DMO KYOTO) have compiled this Code of Conduct with the aim of creating sustainable tourism in Kyoto together with all people involved in tourism in Kyoto, while respecting each other. These are standards of conduct to be valued by tourism businesses and their employees, tourists, and residents living in Kyoto. ACHIEVEMENT We would like to introduce our efforts to spread and enlighten Kyoto tourism morals. Awareness campaigns on manners and morals using municipal bulletin boards. April 1, 2020 - April 15, 2020 "MIND YOUR MANNERS" posters will be displayed on approximately 7,500 public information boards located throughout Kyoto City to raise awareness of proper etiquette among tourists walking around the city. No link available. Kyoto Tourism Morality Excellence Award for Fiscal Year 2024 March 28, 2020 To promote the spread and further implementation of "Kyoto Tourism Ethics," the "Kyoto Tourism Ethics Excellent Business Award" has been implemented since fiscal year 2022. This year, 26 businesses that have been engaged in excellent activities in accordance with Kyoto Tourism Ethics will be recognized, and an awards ceremony will be held. No link available. Awareness campaign regarding manners and morals using the hotel magazine "Kyoto Tourism Concierge" March 10, 2020 - September 9, 2020 With the aim of raising awareness of manners and morals for sightseeing in Kyoto and making it fun to learn about them, we will be placing an advertisement in the hotel magazine "Kyoto Sightseeing Concierge." This magazine will be placed in the guest rooms (approximately 20,000 rooms) of about 800 hotels, inns, and guesthouses in Kyoto City. No link available. Awareness campaigns on manners and morals using social media February 25, 2020 - March 31, 2020 We distributed digital advertisements targeting people planning or currently visiting Kyoto to raise awareness about proper etiquette. No link available. Distribution of manners and moral awareness leaflets on limousine buses at Kansai International Airport January 2020 - December 2020 In collaboration with Keihan Bus Co., Ltd., we have placed flyers for "MIND YOUR MANNERS" and "Kyoto Machiketto" in the seat pockets of Kansai International Airport limousine buses. No link available. 暮らしと観光をつなぐポータルサイト「LINK! LINK! LINK!」の開設及び市民限定キャンペーンの開催 December 3, 2020 To further expand the circle of empathy, we have launched "LINK! LINK! LINK!", a portal site for citizens that clearly communicates citizen-only services such as discounts offered by tourism-related businesses, as well as the significance and effects that tourism brings to Kyoto, challenges and countermeasures. Click here for details Awareness campaigns on manners and morals using digital signage From November 18, 2020 Digital signage installed at Kyoto Subway Station, Karasuma Oike Station, Kyoto Porta, and JR West stations displays educational content such as "MIND YOUR MANNERS" and "Recommendations for 'Hands-Free' Sightseeing in Kyoto" to encourage improved tourist manners. No link available. Publication of Kyoto Tourism Morality Map Distributed after November 16, 2020 A Kyoto Tourism Morality Map, which promotes awareness of Kyoto tourism morals and manners, is being distributed at the Kyoto General Tourist Information Center, the Kyoto City Tourism Association office, and other locations. It can be viewed and downloaded from KyoNavi Online. Languages: Japanese, English, Simplified Chinese, Traditional Chinese Circulation: 25,000 copies in English and Japanese, 15,000 copies in Traditional Chinese and Simplified Chinese, for a total of 40,000 copies. Click here for details 「祇園町南側地区における観光マナー啓発キャンペーン」実施 November 1st and 29th, 2020 As part of measures to improve tourist etiquette in the Gion-machi South area, we conducted a "Tourist Etiquette Awareness Campaign by Government, Academics, and Citizens" in collaboration with Kyoto City, the Kyoto City Tourism Association, the Gion-machi South District Council, Kyoto Women's University, Ryukoku University, and travel-related organizations. No link available. Kyoto Tourism Morality Declaration Campaign Implemented November 1, 2020 - March 31, 2020 To help visitors to Kyoto experience its charm more deeply, we have launched the "Kyoto Tourism Morality Declaration" campaign. This campaign encourages those who love Kyoto to express their commitment to good manners and attitudes when sightseeing in the city. Click here for details オンライン広告の配信 April 26th to May 6th, 2020 We used photographs taken at the "Kyoto Tourism Morality Declaration Event," held at the end of March 2024, along with the declarations made by citizens and tourists, to deliver advertisements on Instagram and Facebook. Click here for details Kyoto Tourism Morality Declaration Event March 20-22, 30, 31, 2020 To help tourists and Kyoto residents understand Kyoto's tourism ethics, we held an event to introduce "Kyoto Tourism Ethics" and to encourage tourists and Kyoto residents themselves to declare their commitment to behaving in accordance with Kyoto Tourism Ethics. No link available. Publication of Kyoto Tourism Morality Map Distributed after November 18, 2020 A Kyoto Tourism Morality Map, which promotes awareness of Kyoto tourism morals and manners, is being distributed at the Kyoto General Tourist Information Center, the Kyoto City Tourism Association office, and other locations. It can be viewed and downloaded from KyoNavi Online. Languages: Japanese, English, Simplified Chinese, Traditional Chinese Total circulation: 100,000 copies Click here for details Development and implementation of a model tour for promoting manners and morals using Kyoto City-certified interpreter guides. Daily from October 2nd to October 21st, 2023. We have created a moral and manner awareness tour departing from Kyoto Station for foreign tourists, utilizing Kyoto City-certified interpreter guides (Kyoto City Visitors Hosts). Through the tour, we aim to educate foreign tourists about morals and manners, such as sightseeing without carrying luggage, proper behavior on trains, and taking your trash with you, along with learning about Kyoto's history and culture. Destinations: Arashiyama area / Fushimi Inari area (2 courses in total) Click here for details Awareness campaigns utilizing municipal bulletin boards September 16th to September 30th, 2020 The city will display informational materials on "Kyoto Tourism Morals" and manners at approximately 7,500 municipal information boards located throughout the city, raising awareness among tourists walking around the city. Click here for details Award for outstanding businesses promoting sustainable Kyoto tourism in fiscal year 2022 March 24, 2020 To promote the spread and further implementation of "Kyoto Tourism Ethics," we have established the "Award for Excellent Businesses Promoting Sustainable Kyoto Tourism." In fiscal year 2022, 25 businesses were selected for awards, and an awards ceremony was held. Click here for details 京都在住の外国人と考えるこれからの京都観光 ～京都観光モラルについての座談会～ September 3, 2020 We gathered six foreign residents who are well-versed in both Kyoto and their home countries to discuss a new style of tourism in Kyoto that is appropriate for the post-COVID era. Click here for details Kyoto Tourism Guidelines (Kyoto Tourism Ethics) Recruitment of businesses that have declared their commitment to promoting the initiative August 26, 2020 To broaden the base of tourism-related businesses that promote initiatives in line with Kyoto's tourism ethics, we are now accepting applications from businesses that wish to declare their commitment to promoting Kyoto's tourism ethics. Click here for details コロナ禍における飲食店の集客UPセミナー ～京都観光モラルを通じて考える持続可能な集客手法とは～ March 29, 2020 We held a seminar where participants learned the basics of using Google Business Profiles, which are crucial for increasing customer traffic to restaurants, as well as how to utilize Instagram, all in accordance with the Kyoto Tourism Code of Conduct (Kyoto Tourism Morality), which aims to create sustainable Kyoto tourism. Click here for details 京都観光モラルPR動画の放映 March 2020 We created a promotional video to inform people in the Tokyo metropolitan area about Kyoto's tourism etiquette, and broadcast it on digital signage inside trains. Click here for details KYOTO again！～京のため、明日のためにできること～ November 1st to December 31st, 2021 To help visitors experience and enjoy Kyoto more deeply, we conducted a campaign for those who agreed with Kyoto Tourism Ethics and presented proof of vaccination, etc. Click here for details 観光客受入れを前に業界有志による清掃活動 October 27, 2021 As part of preparations to welcome tourists, approximately 50 people, including geisha and staff from inns and hotels, participated in a cleaning activity to beautify the streets in the central shopping district of Kyoto. No link available. 京都観光モラルワークショップの開催 September 2, September 9, September 28, November 4, 2021 We invited volunteers from the industry and students from Kyoto University's Tourism MBA program to participate in a four-part workshop aimed at brainstorming ideas for public awareness tools that could serve as a stepping stone to putting Kyoto tourism ethics into practice. Click here for details Kyoto sightseeing comfort level map to help you avoid crowds December 20, 2020 To help you enjoy a safe, secure, and comfortable sightseeing experience in Kyoto while avoiding crowded times and places, we provide information useful for sightseeing while avoiding crowds (such as predictions of tourist comfort levels and real-time information from live camera footage). Click here for details 事前予約で楽しむ京都旅 June 16, 2020 Kyoto boasts a diverse array of attractions, including tradition, culture, and nature, cultivated over more than a thousand years of history. We offer a variety of plans that allow you to experience the profound charm of Kyoto, with limited numbers of people who make reservations in advance. Click here for details

京都市及び公益社団法人京都市観光協会（DMO KYOTO）では、持続可能な観光をこれまで以上に進めていくために、「京都観光行動基準（京都観光モラル）～京都が京都であり続けるために、観光事業者・従事者等、観光客、市民の皆様とともに大切にしていきたいこと～」を策定いたしました。今後、京都観光に関わる全ての皆様が、お互いを尊重しながら、持続可能な京都観光を、ともに創りあげていくことを目指しております。 HOME latest news Philosophy visitor Tourism and tourism enterprise staff Collection of excellent business records Achievement Downloaded material CODE of BEHAVIOR FOR TOURISTS CODE of BEHAVIOR FOR TOURISTS ～To maximize your appreciation and enjoyment of Kyoto～ We have laid down values and guidelines to be cherished and implemented by all people involved in tourism in Kyoto. Together with the tourism industry and its workers, and the residents, let us realize sustainable tourism in this city. Please keep this code of conduct in mind and enjoy Kyoto and its culture to the fullest. For Tourists To contribute to the development of local cultural traditions and shrines, promote the harmonious coexistence of residents' lives and tourism activities Respect local people's lives, promote Kyoto's historical and cultural traditions, promote tribute to one's own strength, adhere to civic life order and respect, respect local customs, and promote tourism activities. more news Preserving and Preserving the Natural Environment Japanese Cultural Landscape Environment, Meili Small Town In order to protect Kyoto's beautiful natural and cultural landscapes and to protect the global environment, the natural environment and human cultural landscapes in the preservation area are simultaneously promoted and jointly promoted for beneficial environmental protection tourism activities. more news mutual understanding and exchange Visitors to Kyoto can understand and understand different regional environments, recognize and understand each other's culture, obtain valuable travel experiences, actively interact with Kyoto locals and participate in local community activities, and jointly promote the charm of Kyoto's city. more news Real-life immediate response to disasters Japanese epidemics and other dangerous tourism For safety and security, excessive danger, caution at times, disasters, epidemics, accidents, etc., and actions appropriate for collection. more news Contributing to the local culture and community while promoting harmony between residential life and tourism Learn about and experience Kyoto's history and culture Visit shrines and temples quietly and with respect Check the warning signs prohibiting photography 地域を思いやる Preserving the natural environment and scenic landscape Carry your own bag & drink bottle Do not litter Do not leave leftover food 環境・美しい街を守る Mutual understanding and cultural exchange Ask the staff at your place of accommodation for recommendations on places to visit Interact with locals and learn about local history Actively participate in local festivals and events 人とふれあう Establishing resilient tourism against crises such as disasters and infectious diseases Check evacuation routes and shelters at your place of accommodation Plan to have fun while avoiding closed spaces, crowded places and close-contact settings Case studies of good practices by business operators “もしも”に備える Collection of good practices for business operators The following is a partial list of tourism businesses that have implemented measures that meet the Kyoto Tourism Code of Conduct (Kyoto Tourism Etiquette). collection of good cases Learn about Kyoto Tourism Etiquette Deepen your understanding with videos of Kyoto Tourism Etiquette. MOVIE 01 MOVIE 01 MOVIE 01 Give shape to your feelings for Kyoto Hometown tax

Kyoto City and Kyoto City Tourism Association (DMO KYOTO) have compiled this Code of Conduct with the aim of creating sustainable tourism in Kyoto together with all people involved in tourism in Kyoto, while respecting each other. These are standards of conduct to be valued by tourism businesses and their employees, tourists, and residents living in Kyoto. Kyoto Guidelines for BUSINESS ～For the sustainable growth of your business together with the local community～ Together with those working in Kyoto’s tourism industry, the citizens who live here, and the visitors who come to explore the city, let us share a common purpose and build a future-oriented model of tourism that will be passed on to generations to come. What We Hope to Value Together with Businesses Harmony Between Local Life and Tourism Act in harmony with local communities so that the appeal of the region and the richness of residents’ daily lives continue to flourish. Contribute to the development of local culture, communities, and the economy, while also communicating local rules and customs clearly to visitors. More High-Quality Services Inspire visitors and encourage them to return to Kyoto by deepening your understanding of Kyoto’s history, culture, and traditions. At the same time, respect and understand the diverse cultural backgrounds and lifestyles of your guests, and enhance the quality of your services and products with a spirit of heartfelt hospitality. More Preservation of the Environment and Scenic Landscapes Be mindful of Kyoto’s beautiful natural surroundings and cityscapes, and conduct environmentally responsible business activities that contribute to protecting both the local environment and the global ecosystem. More Disaster Preparedness and Response Ensure that everyone can spend their time safely and with peace of mind, while maintaining business continuity and protecting employees’ livelihoods. Stay vigilant regarding natural disasters, infectious diseases, and accidents, and prepare thoroughly so that you can respond appropriately when needed. More 市民生活と観光の調和 Harmony Between Local Life and Tourism Participate in and support community activities Share Kyoto’s everyday customs and traditions Promote the Kyoto Guidelines for sustainable tourism High-Quality Services Learn about Kyoto’s customs and culture—and reflect them in your hospitality Introduce facilities offering cultural experiences Share information about sustainable tourism 質の高いサービス Preservation of the Environment and Scenic Landscapes Address food loss and encourage reusable bags Reduce or eliminate plastic products [JP] Maintain storefronts that harmonize with the surrounding landscape [JP] 環境・景観の保全 Disaster Preparedness and Response Conduct regular equipment inspections and confirm emergency procedures Confirm evacuation routes and AED locations Thoroughly implement infectious disease prevention measures and encourage cooperation 災害対応等 Collection of Best Practices by Businesses We are pleased to introduce a selection of tourism businesses that are implementing initiatives aligned with the Kyoto Guidelines for sustainable tourism. View the Collection of Best Practices by Businesses Kyoto Tourism Online Academy This series features recorded seminar lectures designed for accommodation providers in Kyoto, related businesses, and others with an interest in the tourism industry. The program covers practical topics such as tips from a recruitment website representative on how to create job listings that attract applications and lead to successful hiring; management and operational improvements that support staff retention, including case studies presented by a hotel and ryokan consultant; and effective approaches to foreign-language communication in the accommodation sector, along with recommended study methods. [Seminar for Tourism Businesses] Comprehensive Seminar on Residence Status and the Specified Skilled Worker System: Essential Knowledge for Hiring International Staff Explore More Videos [JP] We Are Seeking Tourism Businesses We invite tourism businesses to join us in promoting initiatives aligned with the Kyoto Guidelines for sustainable tourism. Apply here

Kyoto City and Kyoto City Tourism Association (DMO KYOTO) have compiled this Code of Conduct with the aim of creating sustainable tourism in Kyoto together with all people involved in tourism in Kyoto, while respecting each other. These are standards of conduct to be valued by tourism businesses and their employees, tourists, and residents living in Kyoto. Member of Sustainable Tourism in Kyoto List of the Companies recognized as Excellent Businesses in 2021 With a vision to contribute to society 100 years from now Ogawa Coffee – Sakaimachi Nishiki Shop A café that serves only ethical coffee certified with JAS Organic and International Fair Trade certifications. Under the concept of being “a café that will continue for the next 100 years,” it balances environmental responsibility with authentic flavor, striving to realize a sustainable society through coffee. Official website #Harmony between citizen life and tourism Creating places where tourists, local residents, and businesses connect SIGHTS KYOTO A tourist information bar, where local residents provide tourism information, is attached to a coworking space. It carries on Kyoto’s traditional catering culture and collaborates with nearby restaurants. By encouraging interaction between visitors and local residents, it creates a place where people can rediscover Kyoto’s charm and respect one another. Official website #Harmony between citizen life and tourism Toward tourism that respects tradition rather than consuming it Kyoto Shunju Co., Ltd. Produces cultural experiences with strong tourism ethics, such as special visits to normally closed temples and programs utilizing Kyoto’s cultural assets and customs. In addition to the features of the facilities and cultural heritage, the company shows deep respect and consideration for the values and customs of those who sustain these traditions, offering tailor-made experiences. Official website #Quality service Product development aimed at eliminating food loss Shogoin Yatsuhashi Sohonten Co., Ltd. This long-established Kyoto souvenir company participates in developing a Kyoto-style stollen made using food that would otherwise be wasted, such as by-products and off-spec ingredients. The company provides leftover pieces produced during manufacturing. By exploring systems that minimize waste, the initiative benefits both the economy and the environment. Official website #Environment /landscape conservation Creating content from the perspective of local residents Sankei Design Co., Ltd. A printing company launched the web media platform “Kyoto Love. Kyoto”, which connects Kyoto with people. Leveraging the relationships built through its business, the platform shares insights from local residents—often little known even among Kyoto locals themselves—and has also published books based on this content. It is an initiative that proposes new ways to enjoy Kyoto. Official website #Harmony between citizen life and tourism Proposing a new philosophy of tourism based on mutual respect Touristship Association Promotes the concept of “Touristship”, a tourism version of sportsmanship. The idea is to create tourism where travelers, local residents, and businesses can all feel comfortable and respected. Activities include inquiry-based learning programs for school excursion students and booth exhibitions at tourist destinations. Official website #Harmony between citizen life and tourism Proposing new ways to engage with ceramics TOKINOHA Ceramic Studio An innovative ceramics studio located in the Kiyomizu-yaki pottery district. It offers experiences that engage all five senses, such as a food stand where visitors can appreciate tableware together with cuisine, and a membership system that allows customers to order pieces in their preferred colors and shapes. The studio also collaborates with other businesses, such as providing kintsugi-repaired tea utensils for use in hotel guest rooms. Official website #Quality service Working with the next generation to address challenges in agriculture Utsumi Farm Taking advantage of its location within the city, the farm organizes tourism programs that bring producers and consumers closer together. During off-seasons, it hosts strawberry-picking events where people of all generations can experience agriculture. The farm also actively collaborates with university students on product development initiatives aimed at reducing food loss, helping connect younger generations with agriculture. Official website #Harmony between citizen life and tourism Declaring the goals to be achieved first MK Co., Ltd. The company has declared that it will convert all of its taxis to EVs (electric vehicles) by 2030. Aiming to achieve virtually zero CO₂ emissions, MK announced that the EV ratio—4% at the time of the declaration—will reach 30% by 2025. The company also plans to launch an EV school excursion program in 2023 that allows students to learn about the SDGs. Official website #Environment /landscape conservation Local businesses collaborate to create a town that encourages visitors to explore Sasaki Shuzo Co., Ltd. The only sake brewery located in central Kyoto has created the “Kyoto Rakuchu Sake Brewery Tourism” program. Based on guided tours of its normally closed brewery, the program is co-created with local businesses and offers experiences that are difficult to access for individual travelers, such as observing early morning brewing operations. Official website #Quality service Creating news by involving business partners Leaf Publications Co., Ltd. A media company specializing in regional information launched the Ethical Food Loss Alliance together with about 40 organizations, including restaurants and hotels. The alliance conducts various initiatives—from research to practical actions—to reduce food loss. The company also publishes a free paper that encourages people to think about the SDGs. Official website #Environment /landscape conservation Developing businesses by making use of local residents’ skills WACK JAPAN Co., Ltd. The company collaborates with local women skilled in areas such as foreign languages and the tea ceremony to offer more than 100 types of cultural experience tours, creating employment for about 150 people each year. It also runs educational travel programs where international students guide tours of Kyoto in English and operates the “World Café,” where students from over 65 countries serve customers. Official website #Harmony between citizen life and tourism Retail partners share the product’s story with customers IKEUCHI ORGANIC Co., Ltd. A towel manufacturer from Imabari that has set the long-term goal of “creating towels that babies can safely eat by 2073.” Its products have been adopted by hotels and restaurants that resonate with this story and philosophy, helping to expand a network of sustainable manufacturing. The company opened a store in Kyoto in 2014. Official website #Environment /landscape conservation We are pleased to introduce initiatives led by businesses participating in the Kyoto Guidelines for sustainable tourism Promotion Declaration that are creating new value in tourism. TABLOID A public relations tabloid featuring businesses that have submitted the Kyoto Guidelines for sustainable tourism Promotion Declaration has been published. download tabloid [JP]

Kyoto City and Kyoto City Tourism Association (DMO KYOTO) have compiled this Code of Conduct with the aim of creating sustainable tourism in Kyoto together with all people involved in tourism in Kyoto, while respecting each other. These are standards of conduct to be valued by tourism businesses and their employees, tourists, and residents living in Kyoto. Welcoming travelers, living with this city: Japanese hospitality with a thousand-year spirit Talk Tourism today Rakuchu Kitahara Co., Ltd. (Ryokan Kohro) Selected as an exemplary business for sustainable tourism by Kyoto City under its "Kyoto Tourism Morals" initiative, Kitahara Co., Ltd.—the company behind Ryokan Kohro—continues to offer traditional Japanese hospitality amid a steady rise of new hotels across Kyoto. Here is a look at how they welcome travelers alongside their local community in a changing cityscape. MORE [JP] What the hospitality industry can do for local communities today Talk Tourism today Rakuchu The Royal Park Hotel Kyoto Sanjo The Royal Park Hotel Kyoto Sanjo has been recognized by the City of Kyoto as a certified exemplary business promoting sustainable tourism under the "Kyoto Tourism Morals" initiative. Valuing connection with guests and the local community, the hotel delivers attentive service that conveys the rich history, culture, and charm of Kyoto. To minimize environmental impact from daily operations, the hotel works as part of its broader group to adopt eco-friendly products and practices. MORE [JP] A one-of-a-kind journey tailored like a bespoke suit, connecting travelers and locals through trust. Talk Tourism today Rakuchu BESPOKE JAPAN TRAVEL Inc. BESPOKE JAPAN TRAVEL Inc.—recognized by Kyoto City’s "Kyoto Tourism Morals" initiative as an exemplary business promoting sustainable tourism—is drawing growing acclaim for its tailor-made journeys. By partnering closely with key figures who preserve the city’s living heritage, including tea masters, Noh actors, and proprietors of historic establishments, the company curates bespoke itineraries for discerning international travelers, offering immersive experiences that reveal the rich craftsmanship and underlying spirituality of Japanese culture. MORE [JP] One of Japan’s premier craft gins—born of a dedication to ingredients and a spirit of craftsmanship that values the producers. Talk Tourism today Rakuchu The Kyoto Distillery K.K. The Kyoto Distillery producer of "Ki No Bi" craft gin, which incorporates botanicals such as Kyoto-grown yuzu, gyokuro tea, and red shiso—is garnering increasing attention after being recognized by Kyoto City’s "Kyoto Tourism Morals" initiative as an exemplary business promoting sustainable tourism. At its brand house, "Ki No Bi House," the distillery regularly hosts seminars that share the stories behind the ingredients and the craftsmanship involved, using the gin-tasting experience to showcase the unique terroir and culture of Kyoto. MORE [JP] Balancing Tourism Promotion and Local Preservation — Applying the Wisdom and Spirit Inherited from Our Predecessors to Inbound Tourism Talk Tourism today Rakuhoku Momijiya, Takao, Kyoto Nestled in the quiet surroundings of Takao in Kyoto, where the natural beauty of the four seasons can be enjoyed amid forests of Kitayama cedar, Momijiya is a traditional ryotei ryokan that has welcomed visitors to this area for more than 100 years. As a long-established business that has long supported tourism development in the region, it has also been selected by the Kyoto City as an Outstanding Business Promoting Sustainable Kyoto Tourism under the Kyoto Tourism Morals initiative. While continuously developing new services to respond to changing times, Momijiya is now also making ongoing efforts to better accommodate international visitors, adapting its hospitality to meet the needs of inbound tourism while preserving the traditions of the area. MORE [JP] Toward the 400th Anniversary of Its Founding — A Long-Established Shop Sharing the Culture and Charm of Wagasa Talk Tourism today Rakuchu Tsujikura Founded in the early Edo period, Kyoto Wagasa Shop Tsujikura is the oldest wagasa (traditional Japanese umbrella) maker in Japan. While preserving traditional craftsmanship, the company also responds to modern customer needs by offering custom-made wagasa and new proposals such as lighting fixtures that incorporate wagasa designs. Recognized as an Outstanding Business Promoting Sustainable Kyoto Tourism under the Kyoto Tourism Morals initiative promoted by Kyoto City, the company actively works to carry the culture and techniques of wagasa into the future. Its initiatives include sharing information through social media and developing services for inbound visitors, helping introduce this traditional craft to a wider global audience. MORE [JP] Sharing the Appeal of Thailand from Kyoto —Tourism that Communicates Local Life through Vegetable Farming and Agricultural Experiences Talk Tourism today Rakuchu Dusit Thani Kyoto The Thailand-born luxury hotel Dusit Thani Kyoto has attracted attention for its unique initiative of operating its own farm in Kyoto, where guests can experience vegetable cultivation and hands-on agricultural activities. The hotel has been selected as an Outstanding Business Promoting Sustainable Kyoto Tourism under the Kyoto Tourism Morals initiative promoted by Kyoto City. Its efforts—ranging from improving service quality and strengthening ties with the local community to advancing sustainable tourism practices—have received high recognition. MORE [JP] Continuing to Share New Ways to Experience Kyoto Through the Preservation of Kyoto Culture and Efforts to Reduce Food Loss Talk Tourism today Rakuhoku Hotel Monterey Kyoto Located in Karasuma Oike, Hotel Monterey Kyoto actively promotes Kyoto’s traditional food culture by using locally produced agricultural products and ingredients from Kyoto. The hotel also undertakes various initiatives aimed at reducing food loss. Recognized as an Outstanding Business Promoting Sustainable Kyoto Tourism under the Kyoto Tourism Morals initiative promoted by Kyoto City, the hotel continues to propose new ways for visitors to experience and enjoy Kyoto tourism. MORE [JP] Rafting Tours to Fully Experience the Nature of the Hozu River Contributing to the Community Through Rescue Activities Talk Outdoor Tourism today Rakusai Big Smile The Hozu Gorge is known as one of Kyoto’s most beautiful scenic areas. Stretching from the area near Hozu Bridge in Kameoka to Togetsukyo Bridge, the valley offers magnificent natural landscapes. One of the most popular activities for experiencing this environment up close is rafting on the Hozu River. The rafting tours are operated by Big Smile Rafting, a company that is actively involved not only in tourism activities but also in river rescue operations and environmental conservation efforts to help ensure the safety and protection of the river. Here we introduce the wide range of initiatives carried out by this company. MORE [JP] Food, entertainment, sightseeing, Creating a place where people can gather, Taking on the challenge of spreading the appeal of Rakusai Talk Food Tourism today Rakusai DELICE Kyoto Rakusai has long been known as a bamboo producing region. DELICE Kyoto, which is based in this area, is a farm that produces bamboo shoots and Tomiyu persimmons, which are Rakusai specialties, but it also tackles issues such as utilizing abandoned bamboo forests and non-standard agricultural products, a shortage of workers, and promoting tourism in the region. We interviewed them about their activities to liven up Rakusai and attract people to the area, leading to solutions to local issues. MORE [JP] The hand-painted Yuzen technique lives on in denim. Transmitting Kyoto traditions across generations and countries Talk Tourism today Rakuchu Kyoto Denim Kyoto Denim produces denim bags with hand-painted Yuzen patterns. Now in their 20th year of activities aimed at connecting traditional techniques to the next generation and the world, they spoke about how they use social media to disseminate information, interact with customers and the local community, and their work as a Kyoto tourism hospitality concierge. MORE Promoting sustainable tourism by promoting the ancient capital's new attractions. Popular with local communities With the nickname "Arashi-den" Talk Tourism today Rakusai Keifuku Electric Railroad Co., Ltd. Affectionately known as "Randen," the Arashiyama Main Line connects Arashiyama with the city center, and the Kitano Line is dotted with lush greenery and famous temples along the line. Keifuku Electric Railroad Co., Ltd. provides access to tourist destinations on both the east and west sides of Kyoto City, including the Eizan Cable Ropeway, which offers spectacular natural scenery from Yase to Mount Hiei. We spoke to the company about its various initiatives, such as smooth transfers between various forms of transportation, barrier-free station access, and decentralization of tourism. MORE We want to connect with the town and convey "modern Kyoto culture" to visitors. Talk Tourism today Rakuto THE HOTEL HIGASHIYAMA KYOTO TOKYU, A Pan Pacific Hotel THE HOTEL HIGASHIYAMA KYOTO TOKYU, A Pan Pacific Hotel opened in the summer of 2022 in the popular tourist destination Higashiyama area. Built on the site of a former elementary school alongside a local community facility, the hotel has also been selected as an "Excellent Business Promoting Sustainable Kyoto Tourism" in the Kyoto Tourism Morality Project promoted by Kyoto City. We will introduce the hotel's ties with the local community and its efforts that are deeply connected to Kyoto culture. MORE [JP] Through Uji tea, communication between people The hospitality that is born Talk Tourism today Rakunan Otani Tea Farm Fushimi Inari is a popular tourist destination, even from overseas. Otani Tea Farm, which conveys the deliciousness of Uji tea here, provides explanations on how to brew tea and how to make matcha, as well as bookmarks in multiple languages. We spoke to them about their efforts to attract inbound tourists and to value connections with the local community, including children and the elderly. MORE [JP] A bridge between the local area and overseas. A spirit of hospitality Towards a Diversity that is Rooted in Quality Service Talk Tourism today Rakusai Yoshiya, Arashiyama, Kyoto Arashiyama, known as Kyoto's leading tourist destination, is an area that attracts many visitors from overseas. "Kyoto Arashiyama Yoshiya," which has been in business here for over 80 years, is actively working to provide halal and vegan food for Muslims. We spoke to them about their contributions to the local community and their services that respond to diversity, such as serving as a bridge between overseas and local junior high school students. MORE Supporting young artists Townhouse tenement. "Living Landscape" What does the museum convey to visitors? Talk Tourism today Rakuto Ajiki Alley Alleys lined with red-painted lattices and houses facing each other with their eaves facing each other are one of the unique sights of Kyoto. Among them, Ajiki Alley in Higashiyama Ward has supported young artists and craftsmen for 20 years and has become a source of culture and art. As it attracts many tourists, we will introduce the efforts and new challenges of this alley. MORE Blending into the local community Protect the environment. "Our Town Hotel" What does the World have to say? Talk Tourism today Rakuchu Hotel Nikko Princess Kyoto Hotel Nikko Princess Kyoto is located near Shijo Karasuma, Kyoto's most popular shopping district. In addition to serving as a base for tourists, the hotel has been highly praised by Kyoto City and the country for its contributions to the local community, such as hosting the Gion Festival and responding to disasters, as well as for having developed a unique recycling system.We spoke to them about the source of their commitment to valuing ties with the local community, even though their main customers are visitors to the city. MORE Because it continues to evolve, it feels new even after a second or third visit. That is Kyoto's charm. Talk Food Tourism today Rakuchu Kyoto Cuisine Kinobu [Part 2] Kinobu, a Japanese restaurant that started as a catering business before the war We spoke to Takuji Takahashi, the third-generation head of the family who is known as a revolutionary in Japanese cuisine and continues to promote the new appeal of Japanese cuisine, such as Japanese cuisine combined with wine, about his many imaginative efforts, including challenges during the COVID-19 pandemic and human resource development, as well as his cooking. MORE Spreading the charm of Japanese cuisine from Kyoto to the world. Kyoto cuisine that matches the food culture and times Talk Food Tourism today Rakuchu Kyoto Cuisine Kinobu [Part 1] Kinobu, a Japanese restaurant that started as a catering business before the war We spoke to Takuji Takahashi, the third-generation head of the family who is known as a revolutionary in Japanese cuisine and continues to promote the new appeal of Japanese cuisine, such as Japanese cuisine combined with wine, about his many imaginative efforts, including challenges during the COVID-19 pandemic and human resource development, as well as his cooking. MORE A new form of taxi born from “regional cooperation” Talk Tourism today Rakuhoku Aoi Automobile Co., Ltd. Aoi Jidosha is a taxi company based in Rakuhoku, Kyoto. We are not only used as a means of sightseeing, but also as professional Kyoto guides, and are actively involved in various fields such as universal service, regional cooperation, environment, work style, and industry-academia collaboration, pursuing new taxi services. We spoke to him about his efforts to do so. MORE [JP] To convey the spirit of harmony, What Ryokan in Kyoto can do Talk Tourism today Rakuchu Towa Ryokan Ms Yoshiko Ota Towa Ryokan is a ryokan located in Shimogyo-ku, Kyoto. In order to convey Japanese culture not only to visitors to Kyoto, but also to young people and locals, the ryokan pursues what it can do and proposes a variety of services. We spoke with them about their hospitality, which includes a tea ceremony room, barrier-free facilities, and vegan cuisine inspired by vegetarian cuisine, so that many people can enjoy sightseeing in Kyoto. MORE [JP] Kyutei Omuro - The important aspects of both maintaining and utilizing a cultural property Talk Tourism today Rakusai Director, Kyutei Omuro (Evans Co., Ltd.) Ms. Harumi Yamamoto Omuro is located in Ukyo-ku, Kyoto City, known for Ninna-ji Temple. In a corner of this area, a suburban residence has been preserved as it was when it was built more than 80 years ago. The name of this residence, which is registered as a Tangible Cultural Property of Japan, is “Kyutei Omuro”. Throughout the year, it is used for various occasions such as photo shoots, dinners, and seminars, as well as for special open house events and a beer garden event called “Bishu Rakutei,” and the building attracts many visitors with its value that goes beyond its role as an architectural structure. There are “people” there who have a philosophy of protecting and weaving together cultural properties, who take action with sincerity. The charm of cultural properties is their “people”. We interviewed Mr. Yamamoto, the director of the Kyutei Omuro, about the power of “people” to enhance the value of cultural properties. MORE [JP] Why did Snow Peak open a “community-based store” in Saga Arashiyama? Talk Tourism today Rakusai Snow Peak Land Station Kyoto Arashiyam (Snow Peak, Inc.) Ms. Naomi Sawa, Deputy Manager Snow Peak Inc. was founded in 1958 as a hardware wholesaler in Tsubame-Sanjo, Niigata Prefecture. With the development of original mountaineering equipment, the company has led the camping culture from various angles as a comprehensive outdoor manufacturer, and the outdoor leisure boom that accompanied the pandemic has also caught the public's attention. In August 2020, such a successful company opened “Snow Peak Land Station Kyoto Arashiyama,” which combines a store, café, and lodging facilities. How did the company deepen its ties with the local community in developing a new business in Kyoto, a city known for its tourism? We asked the deputy manager, Ms. Naomi Sawa, to give us her views from the frontline, which she must have observed having come from “outside” Kyoto. MORE [JP] English Picture Book Saika - Kyoto Handicraft Center's International Bookstore for Children Talk Tourism today Rakuto Kyoto Handicraft Center (Amita Corporation) Mr. Tomokuni Amita, President Amita Corporation has been selling traditional Japanese crafts overseas ever since its establishment in 1932. The third generation president, Tomokuni Amita, opened “English Picture Book SAIKA” in a corner of the Kyoto Handicraft Center, which he manages, in order to contribute to English education for local children by utilizing the company's strengths in developing its business aimed at foreigners. The company's efforts to realize “harmony between civic life and tourism” reveal a mindset that will be indispensable for future tourism business operators. MORE [JP] Experience in dealing with food diversity in the inbound business is the key to success in new business Talk Tourism today Kamogawa Bakery (Japan Food Entertainment Co., Ltd.) Shin Miyazawa, President Kamogawa Bakery opened in Kawaramachi Marutamachi in November 2020. The company is making advanced efforts to embody Kyoto Tourism Etiquette by accommodating diverse food cultures, including vegan and Halal, taking measures to reduce environmental impact, and introducing a contactless system that is in line with the with Corona age. We interviewed president, Shin Miyazawa about the circumstances that led to his decision to launch a bakery as a new business – a departure from running a ramen store popular with foreign tourists – and his thoughts on the business. MORE [JP] Efforts of a Long-established Japanese inn as a base for conveying local culture Talk Tourism today Rakuchu Proprietress of Ryokan “Nissho Besso”　 Ms. Miki Tanaka The “Nissho Besso” ryokan in Sanjo Tominokoji, Kyoto, is a ryokan that makes use of the building remaining from more than 230 years ago in the late Edo period. Miki Tanaka, who inherited this place from her parents and has been the proprietress for about 20 years, not only manages her own inn, but also serves as the chairperson of the All Japan Ryokan Hotel Association Women Managers' Society from 2019. We asked her about her thoughts on Kyoto Tourism Etiquette from the perspectives of Kyoto as a region and the ryokan industry as a whole. MORE [JP] Kyoto cuisine restaurant that preserves the Kyoto style Talk Tourism today Rakuchu The third-generation owner of “Hatakaku” Mr. Kazuo Shinzo What should be valued in order to realize sustainable tourism in Kyoto? What is Kyoto's uniqueness and what are the attractions of Kyoto that tourists are seeking? We will find clues in the story of Mr. Kazuo Shinzo, the third-generation owner of “Kyo Ryori Hatakaku,” a Japanese restaurant in Kamigyo-ku, Kyoto City that has been in business for more than 100 years. MORE [JP] Inns of the future This is a collection of case studies of lodging facilities that harmonize with the lives of citizens as members of diverse local entities and contribute to the revitalization of the local economy and local communities through initiatives in cooperation with local organizations, etc., based on the Kyoto Tourism Code of Conduct (Kyoto Tourism Etiquette). Inns of the future [PDF / JP] We are looking for excellent examples! The Kyoto City Tourism Association is looking for tourism business operators that conform to Kyoto tourism morals. Case studies submitted may be introduced on the website or used in training. For more information,please check here .

Tips for safely enjoying Kyoto in the summer ~Enjoy a cool Kyoto with a caring heart~ Taking action to protect yourself will help protect the city of Kyoto. Summer Dangers Danger signs Hydration Measures Scenic feature Morning＆Night Tourism etiquette Useful gear 夏の京都の危険性 Why is heatstroke prevention so important in Kyoto? The Dangers of Summer in Kyoto: By the Numbers The Kyoto Basin, surrounded by mountains on three sides, has poor ventilation, making it extremely hot and humid in the summer, like a sauna. As the graph shows, the number of people transported to hospitals due to heatstroke increases sharply immediately after the end of the rainy season (mid-July to August), when the body is not yet accustomed to the heat . Tourists, in particular, are at a higher risk of heatstroke due to their frequent outdoor activities. ⚠️ When engaging in outdoor activities on days with temperatures above 31℃ or high humidity, extreme caution is necessary. *When the temperature reaches 31℃, it is classified as "extreme caution" or "danger" according to heatstroke prevention guidelines. Especially on humid days, sweat does not evaporate easily and heat tends to build up in the body, so caution is necessary even indoors. Let's protect local healthcare through thoughtful actions Preventing heatstroke not only protects your own life, but also directly reduces the burden on local emergency medical infrastructure. Protecting an environment where local residents can receive medical care with peace of mind is one of the behavioral standards of Kyoto tourism ethics . Ambulances will transport twice as many people as today by 2040! Due to the effects of climate change and an aging population, it is predicted that the number of heatstroke patients transported to hospitals in major metropolitan areas will double by 2040. Awareness and preventative measures taken by each person will help protect Kyoto's future. × Let's work together to ensure Kyoto is safe this summer. The Kyoto City Tourism Association and Otsuka Pharmaceutical Co., Ltd. are collaborating to address social issues such as raising awareness about heatstroke prevention and reducing the burden on local medical infrastructure. To help you enjoy a comfortable summer in Kyoto, we will be distributing heat-relief items at specially opened locations for the "Kyoto Summer Trip" (excluding some areas) and at the Kyoto General Tourist Information Center, among other places. 暑さ対策グッズ配布 We'll be distributing items to help you cope with the heat! "Kyoto Tourism Morals" and participating businesses are working together to ensure that you can enjoy a comfortable summer in Kyoto. We will be distributing "heat relief goods" such as fans, electrolyte drinks, and cooling towels. Fan (image) Distribution location Kyoto Tourist Information Center “Kyo Navi” Distribution period Saturday, August 1st to Sunday, August 30th, 2026 Handouts Fan, electrolyte drink (distributed from August 1st to 16th), Cooling towel (distributed from August 20th to 30th) Distribution location Kyoto Summer Special Openings 2026 Distribution period August 1st (Sat) - August 16th (Sun), 2026 *Excludes the former Mitsui family Shimogamo villa, locations participating in the "Kyoto Summer Night Journey" (nighttime illumination) event, and visits to Kodai-ji Temple after 5:00 PM. Handouts Fan, cold towel *Distributed only to visitors How to use the discount coupon Distribution location Nijo-jo Castle Guided Tour(Japanese) Distribution period July 1st (Wednesday) - September 30th (Wednesday), 2026 Handouts Cold towel *Distributed only to tour participants Distribution location Nijo-jo Castle and Ninomaru Palace Guided Tour(English)　 Distribution period July 1st (Wednesday) - September 30th (Wednesday), 2026 Handouts Fan, electrolyte drink, cold towel *Distributed only to tour participants Distribution location Fushimi Inari Taisha Shrine Guided Tour & Kagura Dance（English） Distribution period July 1st (Wednesday) - September 30th (Wednesday), 2026 Handouts Fan, electrolyte drink, cold towel *Distributed only to tour participants *Distribution will end once supplies run out, even if it is before the end of the distribution period. *This event may be subject to change or cancellation without notice due to unavoidable circumstances. 危険なサイン Don't miss it! Dangerous signs of heatstroke If you experience any of the following symptoms, immediately move to a cool place, replenish fluids and electrolytes, and take a rest. Dizziness Feeling lightheaded or experiencing facial flushing Headache Throbbing pain Nausea Feeling sick and lethargic Dehydration Excessive sweating Or not sweating at all 水分補給 The correct way to stay hydrated Why are ion drinks chosen as a measure against heatstroke? To prevent heatstroke, you need a beverage that contains ions (electrolytes), not just plain water. Ionic composition similar to sweat Sweat contains not only water but also ions (electrolytes) such as sodium. Since ion drinks have a very similar ionic composition to sweat, they can smoothly replenish lost components. Long-lasting moisture retention Even after some time has passed since consumption, more water remains in the body after drinking an ion drink than after drinking plain water. It helps maintain body hydration for a longer period of time. Fast absorption speed Because its composition is similar to body fluids, it is absorbed into the body much faster and replenished more effectively than drinking plain water, quickly hydrating a dehydrated body. Preventing "voluntary dehydration" Drinking only water or tea after sweating dilutes the electrolytes in your body. To prevent this decrease in concentration, the brain suppresses thirst even when you're dehydrated, leading to "voluntary dehydration." Ion drinks can prevent this. Information provided by: Otsuka Pharmaceutical Co., Ltd. 4つの対策 Four steps to travel safely STEP 1 Frequent hydration and salt intake Replenish fluids and electrolytes simultaneously with electrolyte drinks or other beverages before you feel thirsty. Please take advantage of the free water refill stations . STEP 2 Taking the time to cool off Take breaks at cooling shelters or cafes during the day, and avoid overexertion. Sightseeing in the morning or evening is also recommended. STEP 3 Travel light Heavy luggage drains your energy and contributes to overcrowding on city buses. Use a luggage delivery service and enjoy sightseeing unencumbered. STEP 4 Use parasols and hats Simply blocking direct sunlight can significantly lower your perceived temperature. We encourage you to experience Japan's parasol culture. Websites providing helpful information on heatstroke prevention How to Avoid Heatstroke While Traveling in Japan（Kyoto City Official Guide） Heatstroke Prevention Information Website: Real-time and Forecast of the Heat Index (Ministry of the Environment) Be careful of heatstroke! (Kyoto City) List of Cooling Shelters (Designated Heat Evacuation Facilities) (Kyoto City) 　 Water refill station 夏の風物詩 Experiences that help you escape the heat Seeking coolness: A summer tradition in Kyoto Exorcising evil spirits with the power of water Foot-dipping ritual At Shimogamo Shrine and Kitano Tenmangu Shrine, you can participate in the "Ashitsuke Shinji" ritual. This traditional Kyoto summer event involves immersing yourself up to your knees in the cool, clear stream within the shrine grounds, praying for good health and protection from illness. The refreshing water gently cools your overheated body. Shimogamo Shrine Mitarashi Festival Click here for details Kitano Tenmangu Shrine Mitarai River Foot-Dipping Lantern Festival Click here for details Enjoy a meal in a prime waterside location! Noryo-yuka (riverside dining) One of Kyoto's summer traditions is "Noryo-yuka," a culture of enjoying meals while cooling off on tatami mats set up on or by the river. You can experience this along the Kamo River, as well as in the naturally rich areas of Kibune, Takao, and Takagamine. Enjoying a meal while listening to the gentle murmur of the river and being cooled by nature is a truly special experience. Click here for details Nighttime illumination Kyoto Summer Special Openings Summer is best enjoyed after the sun goes down. The interior of normally closed temples takes on an even more solemn atmosphere at night. Following their success last year, we are once again organizing "Summer Evening Illuminations." Enjoy cooling off in the evening breeze from dusk until nightfall. Click here for details 朝・夜観光 Sightseeing outside of peak times: a smart way to avoid the heat Avoiding the intense heat and crowds during peak daytime hours (11 am to 3 pm) and shifting your activities to the relatively cooler mornings and evenings is one of the keys to comfortably enjoying a summer in Kyoto. "Kyoto Morning Sightseeing REI-MEI" provides information on temples and shrines that offer early morning viewing and cafes where you can enjoy breakfast, while "Kyoto Night Sightseeing YOI-YOI" offers information on special nighttime viewings and cultural experiences . Click here for details 京都観光モラル What are "Kyoto Guidelines"? Kyoto boasts a history spanning 1200 years. The "Kyoto Guidelines for Sustainable Tourism" were created to protect this beautiful landscape, traditional culture, and the lives of its citizens, and to pass them on to future generations. We ask that tourists not only visit the sights but also act with consideration for the local community. Taking your trash with you, not trespassing on private roads, avoiding crowded public transportation, and protecting yourself from heatstroke are all excellent ways to show respect for the community . Click here for details Other Useful Links

Kyoto City and Kyoto City Tourism Association (DMO KYOTO) have compiled this Code of Conduct with the aim of creating sustainable tourism in Kyoto together with all people involved in tourism in Kyoto, while respecting each other. These are standards of conduct to be valued by tourism businesses and their employees, tourists, and residents living in Kyoto. NEWS New information about Kyoto Tourism Etiquette. NEWS 10/9/26 "Case" has been updated MORE > 9/30/26 "Case" has been updated MORE > 9/7/26 "Case" has been updated MORE > 7/14/26 "Case" has been updated MORE> 6/30/26 We have published ”Tips for safely enjoying Kyoto in the summer” MORE > 5/12/26 Call for Applications: FY2026 Kyoto Tourism Moral Promotion and Certified Excellent Operators MORE > 3/26/26 Reiwa 7 Kyoto Tourism Moral Exemplary Operator Commendation MORE > 2/24/26 Publication of a Chinese-language Manners Guide for Tourism Operators MORE > 1/27/26 "Case" has been updated MORE > 12/26/25 "Case" has been updated MORE > MORE

Kyoto City and Kyoto City Tourism Association (DMO KYOTO) have compiled this Code of Conduct with the aim of creating sustainable tourism in Kyoto together with all people involved in tourism in Kyoto, while respecting each other. These are standards of conduct to be valued by tourism businesses and their employees, tourists, and residents living in Kyoto. Philosophy Code of Conduct for Sustainable Tourism in Kyoto. We promote these guidelines for the tourism industry and its workers, tourists, and residents to work together in united efforts to maintain harmony in Kyoto, and to preserve Kyoto for future generations. ＜For the tourism industry and its workers＞ To develop your business while maintaining good relations with the local community: （Contributing to the local culture and community while promoting harmony between residential life and tourism） Enhance the charm of the community and enrich residential life by promoting harmony between tourism and the local community: Contribute to the development of the local culture, community and economy, while informing tourists of local rules and customs. （Providing high-quality services and products while developing human resources） Provide exceptional experiences that will motivate tourists to visit again: Promote the quality of services and products by learning about the history, culture, and traditions of Kyoto; as well as respecting and understanding the culture and customs of each tourist, and exercising the spirit of hospitality. （Preserving the natural environment and scenic landscape） Protect the beautiful, natural landscape and townscape of Kyoto as well as the global environment: Show consideration for the local natural environment and scenic landscape while engaging in environmentally friendly business activities. （Establishing resilient tourism against crises such as disasters and infectious diseases） Enable everyone to live in peace and safety while sustaining business and the employment of personnel: Exercise precautions towards disasters, infectious diseases, or accidents, and take appropriate actions at the time of a crisis. ＜For Tourists＞ To maximize your appreciation and enjoyment of Kyoto: （Contributing to the local culture and community while promoting harmony between residential life and tourism） Support the transmission and development of the history, culture, and traditions of Kyoto while respecting the daily life of the residents by behaving in accordance with local rules and customs. （Preserving the natural environment and scenic landscape） Protect the beautiful, natural landscape and townscape of Kyoto as well as the global environment: Show consideration for the local natural environment and scenic landscape while engaging in environmentally friendly tourism. （Mutual understanding and cultural exchange） Make your visit to Kyoto a valuable experience of learning about another region’s community and engaging in mutual cultural appreciation: Actively interact with the people and community of Kyoto and inform others of the charms of Kyoto. （Establishing resilient tourism against crises such as disasters and infectious diseases） Enable everyone to live in peace and safety by exercising precautions towards disasters, infectious diseases, or accidents, and take appropriate actions at the time of a crisis. ＜For residents＞ To foster pride in Kyoto, and to preserve Kyoto’s irreplaceable charms for future generations: （Contributing to the local culture and community） Promote the transmission of Kyoto’s history, culture, and traditions to future generations through recognizing, learning, and enjoying the charms of Kyoto to the fullest, and proudly cooperate in its maintenance and development. （Preserving the natural environment and scenic landscape） Support the preservation of the beautiful, natural landscape and townscape of Kyoto through engaging in daily activities of upkeeping the scenery and increasing greenery. （Mutual understanding, cultural exchange, and establishing resilient tourism against crises such as disasters and infectious diseases） Make your interaction with tourists an opportunity to enjoy expanding your understanding, as well as your circles of friendship: Welcome tourists with the spirit of mutual respect and warm hospitality in coordination with the tourism industry and its workers. Tourism businesses, employees, etc. (including organizations related to tourism) Cooperation in local activities, provision of high quality services and products to tourists, business activities in preparation for disasters, etc., in order to ensure the sustainable development of the business together with the local community Tourists Behavior that respects local rules and customs, environmentally friendly tourism, interaction with Kyoto locals, etc., for a deeper appreciation and enjoyment of Kyoto. For residents To foster pride in Kyoto, and to preserve Kyoto’s irreplaceable charms for future generations:Promote the transmission of Kyoto’s history, culture, and traditions to future generations through recognizing, learning, and enjoying the charms of Kyoto to the fullest, and proudly cooperate in its maintenance and development. Background to the formulation In recent years, a rapid increase in the number of foreign tourists has led to tourism issues in Kyoto, such as overcrowding at some tourist sites and poor etiquette due to differences in culture and customs, which have had an impact on the lives of local residents. While we were working to resolve these tourism issues, the spread of COVID-19 since January 2020 has caused a sharp decline in travel demand, plunging Kyoto tourism into an unprecedented crisis. The impact has been enormous not only on tourism businesses, but also on those involved in related industries, culture, and the arts, and we have once again come to realise how tourism has supported Kyoto's economy, employment, and the promotion of local culture. Going forward, it is necessary to restore tourism in Kyoto as quickly as possible while ensuring the safety and security of both residents and tourists. However, in doing so, we must not revert to tourism as it was before the spread of COVID-19, when tourism issues arose. Rather, we need to aim for tourism that contributes to the community, placing greater emphasis on residents' lives and local culture while allowing tourists to fully experience Kyoto's charms, and allowing residents to feel more fulfilled. We have established this Code of Conduct as a set of principles that we ask all those involved in tourism in Kyoto to respect, so that tourism business operators and workers, tourists, and local residents can respect each other, share the same thoughts, and pass on our irreplaceable Kyoto to future generations. Furthermore, the United Nations Conference on Tourism and Culture, held in Kyoto in December 2019 [JP] , also stated in its outcome document, the Kyoto Declaration on Tourism and Culture, that a code of conduct was necessary to further raise ethical awareness among those involved in tourism in order to promote more sustainable development of tourism and culture [JP] .