A seminar was held to teach the basic use of Google Business Profile, which is important for restaurants to attract more customers, how to achieve results, and how to use Instagram, in accordance with the Kyoto Tourism Code of Conduct (Kyoto Tourism Etiquette), which aims to create a sustainable tourism in Kyoto.

March 2021
A promotional video was created to inform people in the Tokyo metropolitan area about Kyoto Tourism Etiquette, and it was broadcast on digital signage in trains.

November 1st to December 31st, 2021
We conducted a campaign for a deeper appreciation and enjoyment of Kyoto for those who agreed with Kyoto Tourism Etiquette and showed their vaccination certificates.

In preparation for welcoming tourists, about 50 people, including maiko (apprentice geisha) and employees of ryokan and hotels, conducted cleanup activities to beautify the streets in Kyoto City's central downtown area.

September 2nd, September 9th, September 28th, November 4th, 2021
Volunteers from the industry and students from Kyoto University's Tourism MBA program were invited to participate in a total of four workshops to come up with ideas for promotional and educational tools that will help people take the first step toward practicing Kyoto Tourism Etiquette.

We provide useful information for avoiding congestion, by forecasting comfort levels around popular spots, real-time information from live cameras, and attractive sightseeing spots that are relatively empty even during the daytime.

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We have introduced a plan for those who have refrained from going out for a long period of time due to the spread of COVID-19, so that they can continue to enjoy Kyoto's history and culture with peace of mind, while taking care of their health and safety.