In order to promote the dissemination and further implementation of the "Kyoto Tourism Ethics," we have established the "Excellence in Ethical and Sustainable Tourism Business Practices" Award.
In fiscal year 2022, 25 businesses were selected as recipients of the award, and an award ceremony was held.

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Six foreign residents who are familiar with both Kyoto and their home countries gathered to discuss a new style of sightseeing in Kyoto suitable for the post-COVID-19 era.

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In order to expand the base of tourism-related businesses that promote initiatives in line with Kyoto tourism morals, we will begin recruiting Company committed to Sustainable Tourism in Kyoto.

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A seminar was held to teach the basic use of Google Business Profile, which is important for restaurants to attract more customers, how to achieve results, and how to use Instagram, in accordance with the Kyoto Tourism Code of Conduct (Kyoto Tourism Etiquette), which aims to create a sustainable tourism in Kyoto.

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March 2021
A promotional video was created to inform people in the Tokyo metropolitan area about Kyoto Tourism Etiquette, and it was broadcast on digital signage in trains.