"MIND YOUR MANNERS" posters will be displayed on Kyoto City information boards, which are set up in approximately 7,500 locations throughout the city, to raise awareness of proper etiquette among tourists walking through the city.

In order to promote the spread and further practice of the "Kyoto Tourism Ethics," the "Excellence in Ethical and Sustainable Tourism Business Practices" Award has been held since fiscal year 2022. This year, an awards ceremony will be held to recognize 26 businesses that are engaged in excellent activities in accordance with the Kyoto Tourism Ethics.

In order to raise awareness of manners and morals when sightseeing in Kyoto and to allow people to learn about their specific details in a fun way, we will be placing advertisements in the hotel magazine "Kyoto Tourism Concierge." The magazine will be placed in each guest room (approximately 20,000 rooms) of approximately 800 hotels, inns, and guest houses in Kyoto City.

We distributed digital advertisements targeted at people planning to visit Kyoto and those currently visiting the city to raise awareness of proper etiquette.

In collaboration with Keihan Bus Co., Ltd., we placed flyers for "MIND YOUR MANNERS" and "Kyoto Machiketto" in the seat pockets of Kansai International Airport limousine buses.

Digital signage installed at Kyoto Station, Karasuma-Oike Station on the subway, Kyoto Porta, JR West stations, and other locations displays educational content such as "MIND YOUR MANNERS" and "Encouragement for 'Hands-Free' Tourism in Kyoto" to encourage people to improve their tourist etiquette.

In order to further expand the circle of sympathy, we have launched a portal site for Kyoto residents called "LINK! LINK! LINK!" which provides easy-to-understand information on city residents-only services such as discounts offered by tourism-related businesses, the significance and benefits of tourism to Kyoto, and the challenges and solutions that it faces.

The Kyoto Tourist Etiquette Map, which promotes tourist morals and etiquette in Kyoto, is available at the Kyoto General Tourist Information Center, the Kyoto City Tourist Association Secretariat, and other locations.

It can be viewed and downloaded from Kyonavi Online.

Languages: Japanese, English, Simplified Chinese, Traditional Chinese

Distribution: 25,000 copies in Japanese and English, 15,000 copies in traditional and simplified English, totaling 40,000 copies

As part of measures to promote good tourist etiquette in the Gion-cho Minamigawa area, a "Tourist Etiquette Awareness Campaign by Government, Academics and Citizens" was implemented in collaboration with Kyoto City, Kyoto City Tourism Association, Gion-cho Minamigawa Area Council, Kyoto Women's University, Ryukoku University, and travel-related organizations.

In order to help visitors to Kyoto experience the city's charms more deeply, we have launched the "Kyoto Tourism Morals Declaration" campaign. This campaign encourages people who love Kyoto to declare their proper manners and attitude when sightseeing in Kyoto.

We distributed advertisements on Instagram and Facebook using photos taken at the "Kyoto Tourism Morals Declaration Event" held at the end of March 2024, along with the declarations made by local residents and tourists.

In order to raise awareness of Kyoto's tourism ethics among tourists and Kyoto residents, an event was held to introduce the "Kyoto Tourism Ethics" and have tourists and Kyoto residents themselves declare that they will behave in accordance with the Kyoto Tourism Ethics.

The Kyoto Tourist Etiquette Map, which promotes tourist morals and etiquette in Kyoto, is available at the Kyoto General Tourist Information Center, Kyoto City Tourist Association Secretariat, and other locations. You can view and download it from Kyonavi Online.

Languages: Japanese, English, Simplified Chinese, Traditional Chinese

Distribution: 100,000 copies in total

We have created a moral and manners awareness tour departing from Kyoto Station for foreign tourists using a Kyoto City certified interpreter guide (Kyoto City Visitors Host). Through the tour, we will educate foreign tourists by teaching them about Kyoto's history and culture, as well as morals and manners such as empty-handed sightseeing, proper behavior on trains, and taking garbage home with them.

Destination: Arashiyama area/Fushimi Inari area total 2 courses

On the approximately 7,500 municipal bulletin boards installed in the city, we will post educational media about ``Kyoto Tourism Morals'' and etiquette to educate tourists walking around the city.

In order to promote the dissemination and further implementation of the "Kyoto Tourism Ethics," we have established the "Excellence in Ethical and Sustainable Tourism Business Practices" Award.
In fiscal year 2022, 25 businesses were selected as recipients of the award, and an award ceremony was held.

Six foreign residents who are familiar with both Kyoto and their home countries gathered to discuss a new style of sightseeing in Kyoto suitable for the post-COVID-19 era.

In order to expand the base of tourism-related businesses that promote initiatives in line with Kyoto tourism morals, we will begin recruiting Company committed to Sustainable Tourism in Kyoto.

A seminar was held to teach the basic use of Google Business Profile, which is important for restaurants to attract more customers, how to achieve results, and how to use Instagram, in accordance with the Kyoto Tourism Code of Conduct (Kyoto Tourism Etiquette), which aims to create a sustainable tourism in Kyoto.

A promotional video was created to inform people in the Tokyo metropolitan area about Kyoto Tourism Etiquette, and it was broadcast on digital signage in trains.

We conducted a campaign for a deeper appreciation and enjoyment of Kyoto for those who agreed with Kyoto Tourism Etiquette and showed their vaccination certificates.

In preparation for welcoming tourists, about 50 people, including maiko (apprentice geisha) and employees of ryokan and hotels, conducted cleanup activities to beautify the streets in Kyoto City's central downtown area.

Volunteers from the industry and students from Kyoto University's Tourism MBA program were invited to participate in a total of four workshops to come up with ideas for promotional and educational tools that will help people take the first step toward practicing Kyoto Tourism Etiquette.

We provide useful information for avoiding congestion, by forecasting comfort levels around popular spots, real-time information from live cameras, and attractive sightseeing spots that are relatively empty even during the daytime.

We have introduced a plan for those who have refrained from going out for a long period of time due to the spread of COVID-19, so that they can continue to enjoy Kyoto's history and culture with peace of mind, while taking care of their health and safety.